To help you keep on top of a busy news cycle and the latest hot topics in influencer marketing, each week we round up the five biggest stories on InfluencerUpdate.biz.

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Hot five

What is TikTok? A marketer’s guide to the new kid on the block

TikTok is taking Gen Z by storm. It’s collaborative, it’s addictive and it was the fourth most-downloaded app last year - beating Instagram, YouTube and Snapchat. Here's everything you need to know about getting involved with this elusive platform.

GDC 2019: YouTube head of gaming and YouTuber MatPat discuss Google Stadia creator experience

Last week, Google unveiled Stadia, a new cloud-powered streaming platform. During the announcement, YouTube head of gaming Ryan Wyatt took to the stage with content creator MatPat to discuss the platform's potential for gamers and creators.

Patreon introduces tiered price plans for its creators

Patreon announced that it is stepping back from its one size fits all pricing to make way for a multi-tiered payment system - a basic Lite plan and a more in-depth Pro plan. Only new users will be affected by the change.

Instagram introduces check-out feature to allow in-app purchases

Instagram has revealed it is implementing a checkout feature to its mobile apps. The checkout feature supports the platform's expansion into commerce, allowing users to store payment information on Instagram and make purchases directly through posts.

Research shows how much influencers are paid per post, and how many care about disclosing it

A new study conducted by Vuelio has revealed how much some influencers are paid per post. It also revealed how many influencers care about accurate and clear disclosure in their sponsored posts, which may not be as many as it should be