YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

News

Hot Five: StreamElements honours Shroud, DouYu halts US IPO, and how much do people really trust influencers?

Hot Five: StreamElements honours Shroud, DouYu halts US IPO, and how much do people really trust influencers?

To help you keep on top of a busy news cycle and the latest hot topics in influencer marketing, each week we round up the five biggest stories on InfluencerUpdate.biz.

Want to check out the biggest news across the games industry in the last week? Check out our games industry roundup with articles on blockchain, PC and mobile games.

Hot five

Study suggests only 4% of internet users trust online influencers

A study from media agency UM shows that a vast majority of global internet users don’t really trust what influencers say online.

StreamElements honours Shroud for accomplishments on Twitch

Top Twitch streamer Michael 'Shroud' Grzesiek, is being recognised for his work and accomplishments on the platform.

Chinese streaming platform DouYu halts US IPO

Chinese live-streaming company DouYu is delaying its US IPO by at least a week, according to reports.

Instagram's guidelines on when to ban an account are changing

Instagram is making an effort to change up some of its policies when it comes to banning accounts.

Nearly half of the world's music consumption happens on YouTube, but the platform dawdles behind competitors

Subscriptions for Google's music streaming service YouTube Music are dwindling behind the likes of Spotify and Apple Music.


Editor

Danielle Partis is editor of PocketGamer.biz and former editor of InfluencerUpdate.biz. She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.