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Hot Five: UK streamers on Article 13, Philip Morris suspends influencer marketing and Keith Weed invests in Tribe

Hot Five: UK streamers on Article 13, Philip Morris suspends influencer marketing and Keith Weed invests in Tribe

To help you keep on top of a busy news cycle and the latest hot topics in influencer marketing, each week we round up the five biggest stories on InfluencerUpdate.biz.

Want to check out the biggest news across the games industry in the last week? Check out our games industry roundup with articles on blockchain, PC and mobile games.

Hot five

46% of UK streamers are worried about broadcasting content in light of Article 13

Content creators in the EU have expressed their concerns regarding Article 13. Almost half of the UKs creators are worried about the implications of the directive, and a large proportion say that they'd stop streaming altogether.

Influencer marketing platform Tribe reveals Keith Weed as angel investor

Recently-retired Unilever CMO Keith Weed has chosen to invest in Tribe, a startup dedicated to connecting brands and influencers.

New online marketplace Joocd focuses on connecting LGBTQI+ influencers with brands

Joocd is a new online marketplace that is aiming to connect brands and influencers together, specifically LGBTQI+ influencers online.

Philip Morris suspends influencer marketing efforts following shady practices

Tobacco manufacturer Philip Morris International has suspended the use of influencers to promote its products.

Influencers are providing mental health guidance in a world where support is hard to come by

Social media influencers are shaping more lives than ever before. And as influencer marketing continues to flourish year-on-year, social media provides a platform to push awareness for things like mental health like nothing else.


Editor

Danielle Partis is editor of PocketGamer.biz and former editor of InfluencerUpdate.biz. She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.