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Hot Five: Twitch launches broadcasting software, NerdCubed announces book tour, and Ninja racks up a million subs on Mixer

Hot Five: Twitch launches broadcasting software, NerdCubed announces book tour, and Ninja racks up a million subs on Mixer

To help you keep on top of a busy news cycle and the latest hot topics in influencer marketing, each week we round up the five biggest stories on InfluencerUpdate.biz.

Want to check out the biggest news across the games industry in the last week? Check out our games industry roundup with articles on blockchain, PC and mobile games.

Hot five

Twitch launches own broadcasting software with Twitch Studio

Broadcasting behemoth Twitch has just unveiled Twitch Studio, the company's own first-party streaming software.

NerdCubed announces release date and tour for record-breaking debut book

Daniel Hardcastle, known online as NerdCubed, has announced a release date and a tour to promote his debut book. It is set for release in the United Kingdom on the 19th September, followed by a release in the United States on the 8th October.

ClayClaim: "there is still so much soul in modern games and handmade stuff still matters in a digital age"

We speak to Simon Haase, known on YouTube as ClayClaim. He's a German creator that makes video game characters out of polymer clay and films the process.

Ninja drums up over a million subscribers during first week at Mixer

Former Twitch streamer Tyler 'Ninja' Blevins has started streaming on Microsoft owned platform Mixer and has seen a strong start to his new exclusive deal.

Follower fraud hits brands with annual costs of $1.3 billion

Influencer fraud reportedly costs brands £1bn ($1.3bn) when paying content creators for promotional material, according to a number of experts in the space.


Editor

Danielle Partis is editor of PocketGamer.biz and former editor of InfluencerUpdate.biz. She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.