StreamElements has officially launched SE VideoDrop Live, a new tool that gives brands the power to plan and schedule live premieres of content across multiple platforms.
The tool is the first of its kind that allows brands to manage the distribution of content between destinations. It's particularly useful for movie studios, video game publishers, and music labels, giving them the tools to manage multiple reveals across major platforms.
The video deployment is handled by StreamElements, using cloud-based tools to schedule content at the right time across platforms such as Twitch, YouTube and Facebook Gaming. This means that creators and brands don't need to handle the content before it goes live.
Scheduled content also has a countdown clock that fans can follow before the reveal takes place. StreamElements will also ensure the content is secure, eliminating the possibility of leaks or asset mismanagement.
StreamElements recently tested SE VideoDrop Live alongside Liquid Advertising and Wizards of the Coast for the world premiere of Magic the Gathering’s War of the Spark. The video premiered simultaneously across 22 Twitch channels and ran perfectly to coincide with the start of the MTG Mythic Arena Invitationals at PAX East.
The process also eliminates the time-consuming and risky task of distributing files and assets to each individual creator, ensuring that each piece of content is uploaded in the right resolution and destination and set to broadcast correctly, minimising potential errors or accidental leaks.
“Brands are searching for the most effective way to natively and authentically engage with Millennial and GenZ audiences,” said StreamElements SVP of partnerships Scott Clark.
“This group is spending significant time on live streaming platforms, making it the perfect medium to promote films, games, and music. SE VideoDrop Live provides an exciting and hype-building controlled execution in a live environment that is simply not possible in any other medium.”
StreamElements CEO Doron Nir added: “the SE VideoDrop Live is yet another example of the unique benefits of StreamElements’ tools, technology, and legendary service,”
“With our unique deployment and measurement capabilities, we are raising the bar of what live stream influencer marketing should be for brands and creators alike.”