StreamElements leaunches SE.Merch allowing all creators to sell custom merch

StreamElements leaunches SE.Merch allowing all creators to sell custom merch

StreamElements has unveiled SE.Merch, a new feature that allows all streamers to create and sell their own personalised merchandise.

Research from the company revealed that 85 per cent of streamers don't sell any sort of merchandise due to numerous barriers, including low-profit margins. 

SE.Merch lets streamers of all shapes and sizes set up a virtual store from which to sell their own designs. All streamers need to do is upload their design and choose which items to apply it to. SE.Merch can effortlessly apply designs to shirts, hoodies, mugs, mousemats and more.

“The pain points we were trying to solve for with SE.Merch was to make creating and selling merch quick and easy, while ensuring it was as lucrative as possible for the content creator community,” said Doron Nir, CEO, StreamElements.

“We also made it completely free to use to avoid the negative impact that comes with upselling streamers with gated features. Since this is one of our core products, we will be continuing to add more items and refining it based on community feedback.”

SE.Merch is completely free for streamers to use and includes localised production, meaning items can be produced and shipped to buyers quickly and efficiently. The open beta is only available to Twitch streamers currently, but support for other platforms including YouTube, Facebook and Mixer is in the works.


Danielle Partis is editor of and former editor of She was named Journalist of the Year at the MCV Women in Games Awards 2019, as well as in the MCV 30 under 30 2020. Prior to Steel Media, she wrote about music and games at Team Rock.