Entering a Lush store feels like you’ve just floated through the church doors on your wedding day.
Adoration, validation, absolute titillation. Employees of the cosmetics brand are the happiest hippies on the high street.
Astonishingly, that experiential magic is replicated online. Lush has a social presence like no other. The majority of its influencers are organic and there are even specific strands of beauty bloggers who devote their space entirely to Lush products, like Lulu from Lush Upon A Time.
It’s fun, it’s ethical, it’s genderless. It’s 2019 to a tee. Stop and smell the Rose Jam - Lush is one of the most important brands for business owners, marketing professionals and influencers to pay attention to.
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