News Aug 7th, 2019

Follower fraud hits brands with annual costs of $1.3 billion

A recent study concluded that 15 per cent of all influencer followers were fake

• influencers
• Fraud
• followers

News May 16th, 2019

Philip Morris suspends influencer marketing efforts following shady practices

Company has been caught out using young influencers to promote their products

• influencer marketing
• Fraud
• Philip Morris

News Mar 1st, 2019

Buzzoole launches new tool to battle influencer marketing fraud

The company has developed proprietary technology to help identify fake accounts, fake followers and fake engagements or interactions over social media.

• Marketing
• influencers
• Fraud
• Buzzoole

News Jan 30th, 2019

Fyre Festival bankruptcy may see a group of Instagram influencers subpoenaed

The event spent millions of dollars on pushing the event via influencer mediums

• Fraud
• Fyre Festival

News Nov 20th, 2018

Instagram wants to hit fake influencers where it hurts - their follower count

The platform is cracking down on users buying fake engagement from third-party sites

• Instagram
• Fraud

Viral Visionaries Apr 13th, 2018

Viral Visionaries: How do you spot fake followers?

We asked out panel of experts how to decipher a genuine audience from a fake one

• influencer marketing
• Fraud
• Fake followers

Interviews & Opinion Feb 22nd, 2018

Fraud alert: How to spot a fake influencer

GameInfluencer on what to look out for

• Fraud
• Sponsored