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Balqa Governorate, Jordan
A recent study concluded that 15 per cent of all influencer followers were fake
Company has been caught out using young influencers to promote their products
The company has developed proprietary technology to help identify fake accounts, fake followers and fake engagements or interactions over social media.
The event spent millions of dollars on pushing the event via influencer mediums
The platform is cracking down on users buying fake engagement from third-party sites
We asked out panel of experts how to decipher a genuine audience from a fake one
GameInfluencer on what to look out for