Fraud
Article Types
- All [7]
- Interviews & Opinion [1]
- Viral Visionaries [1]
- News [5]
News
Aug 7th, 2019
Follower fraud hits brands with annual costs of $1.3 billion
A recent study concluded that 15 per cent of all influencer followers were fake
News
May 16th, 2019
Philip Morris suspends influencer marketing efforts following shady practices
Company has been caught out using young influencers to promote their products
News
Jan 30th, 2019
Fyre Festival bankruptcy may see a group of Instagram influencers subpoenaed
The event spent millions of dollars on pushing the event via influencer mediums
News
Nov 20th, 2018
Instagram wants to hit fake influencers where it hurts - their follower count
The platform is cracking down on users buying fake engagement from third-party sites
1