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New Instagram format will let brands sponsor influencer posts
Brands will be able to sponsor the posts they paid for with the new tools
Influencer CEO: "Changing our focus to engagement metrics may be the best way to stamp out influencer fraud"
Unilever is creating a cross-media measurement tool and it needs the industry's help
The company has made several moves to counter marketing fraud in the last 12 months
Analytics platform Zoomph calculates how much Burger King owes Casey Neistat based on his own Twitter impressions
Case study: How Zorka.Mobi and Azur Games used influencer marketing in Latin America for a mobile game campaign
Racking up 1.3 million pre-registrations by focusing on Latin America
How to market during the season of rampant marketing
Christmas should be - and could be - the most wonderful time of the year for sales
How brands can break into the Chinese market using key opinion leaders
The Chinese influencer market can provide huge opportunities, if you know how to break into it
Case study: How Miniclip used Snapchat to market Football Strike during the World Cup
eBay spawns a new brand of 'seller' influencers
We take a look at how the online marketplace is utilising the power of influencers
Tenjin named a Snapchat partner for mobile measurement
Marketers can use tool to optimise install campaigns through Snap Ads, Lenses and Story Ads