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New Instagram format will let brands sponsor influencer posts
Brands will be able to sponsor the posts they paid for with the new tools
Influencer CEO: "Changing our focus to engagement metrics may be the best way to stamp out influencer fraud"
We chat to Influencer CEO Ben Jeffries about the rise of Influencer, and the company's plans heading into its fourth year.
Buzzoole launches new tool to battle influencer marketing fraud
The company has developed proprietary technology to help identify fake accounts, fake followers and fake engagements or interactions over social media.
A newbie's guide to Instagram business: five things you need to know
Whether you’re a brick-and-mortar business, small agency or a solo freelancer wanting a little recognition, there’s an audience on Instagram ready for you
Unilever is creating a cross-media measurement tool and it needs the industry's help
The company has made several moves to counter marketing fraud in the last 12 months
Analytics platform Zoomph calculates how much Burger King owes Casey Neistat based on his own Twitter impressions
Case study: How Zorka.Mobi and Azur Games used influencer marketing in Latin America for a mobile game campaign
Racking up 1.3 million pre-registrations by focusing on Latin America
How to market during the season of rampant marketing
Christmas should be - and could be - the most wonderful time of the year for sales
How brands can break into the Chinese market using key opinion leaders
The Chinese influencer market can provide huge opportunities, if you know how to break into it
Six steps for approaching beauty and fashion influencers
Fashion influencers are leading the charge on Instagram, but how do you approach them? We've got you covered.
Case study: How Miniclip used Snapchat to market Football Strike during the World Cup
The marketing push resulted in more than 200,000 new installs for Football Strike, peaking at 10,000 daily installs at a $2.07 CPM
eBay spawns a new brand of 'seller' influencers
We take a look at how the online marketplace is utilising the power of influencers
Tenjin named a Snapchat partner for mobile measurement
Marketers can use tool to optimise install campaigns through Snap Ads, Lenses and Story Ads
Viral Visionaries: How can brands get the most out of influencer campaigns?
Our team of industry leaders shares their insight on how to execute a great creator campaign