YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

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New Instagram format will let brands sponsor influencer posts News Mar 6th, 2019

New Instagram format will let brands sponsor influencer posts

Brands will be able to sponsor the posts they paid for with the new tools

Influencer CEO: "Changing our focus to engagement metrics may be the best way to stamp out influencer fraud" Feature Mar 6th, 2019

Influencer CEO: "Changing our focus to engagement metrics may be the best way to stamp out influencer fraud"

We chat to Influencer CEO Ben Jeffries about the rise of Influencer, and the company's plans heading into its fourth year.

Buzzoole launches new tool to battle influencer marketing fraud News Mar 1st, 2019

Buzzoole launches new tool to battle influencer marketing fraud

The company has developed proprietary technology to help identify fake accounts, fake followers and fake engagements or interactions over social media.

A newbie's guide to Instagram business: five things you need to know Feature Feb 28th, 2019

A newbie's guide to Instagram business: five things you need to know

Whether you’re a brick-and-mortar business, small agency or a solo freelancer wanting a little recognition, there’s an audience on Instagram ready for you

Unilever is creating a cross-media measurement tool and it needs the industry's help News Jan 31st, 2019

Unilever is creating a cross-media measurement tool and it needs the industry's help

The company has made several moves to counter marketing fraud in the last 12 months

Analytics platform Zoomph calculates how much Burger King owes Casey Neistat based on his own Twitter impressions News Jan 30th, 2019

Analytics platform Zoomph calculates how much Burger King owes Casey Neistat based on his own Twitter impressions

Neistat's engagement on one tweet was worth over $80k

Case study: How Zorka.Mobi and Azur Games used influencer marketing in Latin America for a mobile game campaign Feature Jan 8th, 2019

Case study: How Zorka.Mobi and Azur Games used influencer marketing in Latin America for a mobile game campaign

Racking up 1.3 million pre-registrations by focusing on Latin America

How to market during the season of rampant marketing Feature Dec 17th, 2018

How to market during the season of rampant marketing

Christmas should be - and could be - the most wonderful time of the year for sales

How brands can break into the Chinese market using key opinion leaders Feature Nov 22nd, 2018

How brands can break into the Chinese market using key opinion leaders

The Chinese influencer market can provide huge opportunities, if you know how to break into it

Six steps for approaching beauty and fashion influencers Feature Nov 5th, 2018

Six steps for approaching beauty and fashion influencers

Fashion influencers are leading the charge on Instagram, but how do you approach them? We've got you covered.

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup Success Story Nov 2nd, 2018

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup

The marketing push resulted in more than 200,000 new installs for Football Strike, peaking at 10,000 daily installs at a $2.07 CPM

eBay spawns a new brand of 'seller' influencers Special Report Oct 30th, 2018

eBay spawns a new brand of 'seller' influencers

We take a look at how the online marketplace is utilising the power of influencers

Tenjin named a Snapchat partner for mobile measurement News Oct 22nd, 2018

Tenjin named a Snapchat partner for mobile measurement

Marketers can use tool to optimise install campaigns through Snap Ads, Lenses and Story Ads

Viral Visionaries: How can brands get the most out of influencer campaigns? Viral Visionaries Oct 12th, 2018

Viral Visionaries: How can brands get the most out of influencer campaigns?

Our team of industry leaders shares their insight on how to execute a great creator campaign

Online fashion retailer Revolve mentions ‘influencer’ 79 times in $100m IPO filing News Oct 3rd, 2018

Online fashion retailer Revolve mentions ‘influencer’ 79 times in $100m IPO filing

Social media referred to on 50 occasions

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