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Made In Chelsea star under fire for failing to disclose sponsored Instagram post News Sep 12th, 2018

Made In Chelsea star under fire for failing to disclose sponsored Instagram post

Louise Thompson promoted a beauty product to her 1.1 million followers without disclosure

OPINION: Influencing the negative Feature Sep 11th, 2018

OPINION: Influencing the negative

Since Keith Weed of Unilever’s comments in Cannes earlier this year, influencer marketing has come in for criticism from many observers. Mark Wright, CRO at Influencer, explains why much of this is unfair.

Negative is the new chic according to some beauty influencers News Aug 30th, 2018

Negative is the new chic according to some beauty influencers

Discourse has erupted in the beauty community following claims of brands paying for negative reviews

7 best practices for using memes in your marketing campaign Marketing Aug 30th, 2018

7 best practices for using memes in your marketing campaign

Marketing platform Fanbytes talk through the business of memes

How memes helped one app get a six-times cheaper CPI on Snapchat Marketing Aug 20th, 2018

How memes helped one app get a six-times cheaper CPI on Snapchat

Fanbytes offers key lessons on marketing your app

How to make the most from influencer marketing in different regions Interviews & Opinion Aug 2nd, 2018

How to make the most from influencer marketing in different regions

Zorka.Mobi's Regina Tsvyrova delves into the local markets and how best to work with content creators in each region

Six successful UGC campaigns and what made them so good List Jul 16th, 2018

Six successful UGC campaigns and what made them so good

Lobster CEO Olga Egorsheva takes us through six successful user-generated content creations

Everspace CEO on why negative coverage on YouTube and Twitch can be a good thing News Jul 6th, 2018

Everspace CEO on why negative coverage on YouTube and Twitch can be a good thing

Rockfish's Michael Schade offers tips and lessons learn from its efforts in the influencer space

Singapore influencer marketing platform Affable closes seed round on $750,000 News Jun 25th, 2018

Singapore influencer marketing platform Affable closes seed round on $750,000

The round was led by venture capital form Decacorn Capital

What can selfies can teach digital advertisers? Feature Jun 21st, 2018

What can selfies can teach digital advertisers?

Vamp CEO Aaron Brooks on #worldselfieday and how the trend can influence the masses

GravityFed launches influencer marketing resource dedicated to outdoor lifestyles News Jun 19th, 2018

GravityFed launches influencer marketing resource dedicated to outdoor lifestyles

Outdoor lifestyle website hikes straight in to the influencer marketing sector

Have you got something to say about the world of influencers? Get in touch! News Jun 15th, 2018

Have you got something to say about the world of influencers? Get in touch!

We're looking for guest articles, whether one-off or as part of a regular column, from industry insiders

Viral Visionaries Jun 8th, 2018

Viral Visionaries: Does Snapchat still have worth as an influencer marketing platform?

We asked our industry experts where Snapchat stands next to other social networks

Goodgame set for Big Farm: Mobile Harvest influencer campaign with Bibi’s Beauty Palace News Jun 1st, 2018

Goodgame set for Big Farm: Mobile Harvest influencer campaign with Bibi’s Beauty Palace

Popular channel has more than 5.1 million subscribers and high view count per video

Could influencer marketing herald a new dawn for the cannabis industry? News May 31st, 2018

Could influencer marketing herald a new dawn for the cannabis industry?

"The social media influencers involved in the cannabis space also understand the sort of challenges that marijuana companies face with digital ad campaigns"

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