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Influencer marketing during Coronavirus: key trends and challenges Interviews & Opinion Aug 5th, 2020

Influencer marketing during Coronavirus: key trends and challenges

Cloutboost's Polina Haryacha discusses how the market has evolved during the pandemic

Challenge your assumptions, influencer marketing doesn’t just connect with young audiences Interviews & Opinion Aug 28th, 2019

Challenge your assumptions, influencer marketing doesn’t just connect with young audiences

Vamp's Aaron Brooks discusses 'ageless influence'

Nano-influencers: the next big, little thing? Feature May 24th, 2019

Nano-influencers: the next big, little thing?

Vamp's Aaron Brooks discusses the rise of nano-influencers and their impact on the marketing industry

How this influencer agency gets e-commerce brands seen beyond Amazon Interview Apr 11th, 2019

How this influencer agency gets e-commerce brands seen beyond Amazon

Stack Influence is one of the first influencer agencies catering to established Amazon brands.

OPINION: Influencing the negative Feature Sep 11th, 2018

OPINION: Influencing the negative

Since Keith Weed of Unilever’s comments in Cannes earlier this year, influencer marketing has come in for criticism from many observers. Mark Wright, CRO at Influencer, explains why much of this is unfair.

How to make the most from influencer marketing in different regions Interviews & Opinion Aug 2nd, 2018

How to make the most from influencer marketing in different regions

Zorka.Mobi's Regina Tsvyrova delves into the local markets and how best to work with content creators in each region

What can selfies can teach digital advertisers? Feature Jun 21st, 2018

What can selfies can teach digital advertisers?

Vamp CEO Aaron Brooks on #worldselfieday and how the trend can influence the masses

PG Connects San Francisco speaker spotlight: Zorka.Mobi's Dmitry Liapin on dealing with influencers Profile May 10th, 2018

PG Connects San Francisco speaker spotlight: Zorka.Mobi's Dmitry Liapin on dealing with influencers

Dmitry Liapin offers advice on influencer marketing campaigns and tells us what to expect from his talk

Pixonic CMO on how influencer marketing stacks up to Facebook and Google UA campaigns Interviews & Opinion Feb 12th, 2018

Pixonic CMO on how influencer marketing stacks up to Facebook and Google UA campaigns

But it's still not a simple replacement

Visual Amplifiers: "Brands are definitely looking for higher quality content over following now" Interview Feb 7th, 2018

Visual Amplifiers: "Brands are definitely looking for higher quality content over following now"

VAMP's Aaron Brooks is approaching content marketing in a fresh and unique way.

PG Connects London speaker spotlight: Zorka.Mobi on how to prepare your influencer marketing campaign Interviews & Opinion Jan 17th, 2018

PG Connects London speaker spotlight: Zorka.Mobi on how to prepare your influencer marketing campaign

Dmitry Liapin shares his insight

LX Xander: "The majority of people attracted to the music business don’t understand that it’s a business" Interviews & Opinion Dec 14th, 2017

LX Xander: "The majority of people attracted to the music business don’t understand that it’s a business"

LX Xander knows a thing or two about building a business online.

Ex-PlayStation Now CEO David Perry on entering the world of influencer marketing with Vyrl Interview Oct 31st, 2017

Ex-PlayStation Now CEO David Perry on entering the world of influencer marketing with Vyrl

The games industry veteran talks us through his ambitious plans

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