Budwieser is pulling out all the marketing stops during this year's World Cup season.

The beverage is the official sponsor of the Fifa World Cup 2018, and has subsequently launched a huge Snapchat campaign to support the cause. Budweiser will host custom AR lenses and video ads to promote the World Cup over summer.

However, last time we checked, Snapchat's userbase was dominated by teenagers. In fact, 79 per cent of U.S. 13- to 18-year-olds cited Snapchat as their preferred social platform.

Is this a problem?

Earlier this year, Captain Morgan rum faced scrutiny after advertising on Snapchat. Drinks company Diageo froze its ad spend on the platform earlier this year after questions were raised about its age verification processes.

While other companies are now naturally cautious about advertising on such a young platform, Budweiser has said that it is 'confident' that their ads won't be shown to those under the legal drinking age. 

Speaking to The Drum, Budweiser's senior brand manager Sascha Cordes said that the company is "constantly revaluating its own guidelines around digital ads to ensure the brand’s promotions were never served to children,"

“We’re working very closely together to make sure that those criteria are met and that they’re in line with our expectations," he added.