News Oct 9th, 2018

Micro-influencers are generating seven times more engagement on Instagram compared to creators with larger audiences

77 per cent of smaller influencers also publish content on a daily basis

• micro-influencers
• influencer marketing
• Brands
• working with brands

News Mar 5th, 2018

The Marketing Group catches minority stake in micro-influencer platform Narratrs

Narratrs is a platform designed to hook smaller influencers up with bigger brand deals

• micro-influencers
• Marketing

News Dec 12th, 2017

Heartbeat raises $2.9 million to transform and scale brand influence among millennial consumers

Marketing company Heartbeat raises astounding figure to channel into influencer marketing in 2018

• micro-influencers
• Marketing

News Oct 4th, 2017

Report: more than half of Gen-Z consumers are influenced by social stars

A.T. Kearney research suggests that 54% are susceptible to the views of bloggers and vloggers

• A.T. Kearney
• market data
• micro-influencers