Mobile Games Developer Trends Spring 2018: What the industry really thinks of influencer marketing

What's hot and what's not in the mobile games industry

• trends
• Survey
• Developer Survey

Alfie Deyes launches talent management company off the back of leaving Gleam

Deyes wants to help more YouTubers secure and carry out business deals

• YouTube
• Talent management
• Alfie Deyes

Streamer Summit1g faces user revolt over Jake Paul Fortnite team up

“I thought the 1g squad was a little bit different”

• Twitch
• jake paul

Milwaukee startup Lumanu raises $1m to fund influencer marketing efforts

The influencer marketing platform wants to expand in to several digital entertainment sectors

• influencer marketing
• Lumanu

YouTube apparently readying human-curated Kids app

News coincides with FTC complaint about Google harvesting child data

• YouTube
• children
• youtube kids

Logan Paul’s first Fortnite stream had one big problem

As a producer described it: “There are so many dicks”

• Twitch
• Logan Paul
• fortnite
• Controversy

Dr. Oz and JungoTV launch 24 hour martial arts Twitch channel

The channel will stream martial arts content 24 hours a day

• Twitch
• MMA
• martial arts
• Dr Oz

YouTube introduces partner manager roles to provide one-on-one support for creators

The partner manager role will help YouTubers optimise their content

• YouTube

Blackberry is suing Snapchat

“[The] defendant’s gain comes at BlackBerry’s expense, depriving BlackBerry of revenue to which it is entitled”

• Snapchat
• blackberry

Casey Neistat plans to open a creative space for fellow YouTubers

The YouTuber wants to create a working space for creators to produce and collaborate

Fake news! Twitter again pledges to do more to combat misinformation

“We are continuing to explore and invest in what more we can do with our technology, enforcement options”

• Twitter

Amnesty International launches initiative to tackle toxicity on Twitter

The organisation wants to bring an end to the harassment women receive on the platform

• Twitter

Fullscreen absorbs influencer marketing platform Reelio

Fullscreen wants to take influencer relations to the next level with the addition of Reelio

• influencer marketing

Decentralised app BOOSTO harnesses support from leading investors and influencers

The new app hopes to create blockchain incentives for individual influencers

• blockchain
• influencer marketing

36 per cent of marketers feels their influencer activity is effective, report finds

“We’ve found that a growing number of marketers are turning to influencers to help them combat ad blocking”

• Marketing