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What interior brands & influencers can learn from Queer Eye’s Bobby Berk Feature Sep 7th, 2020

What interior brands & influencers can learn from Queer Eye’s Bobby Berk

How companies are teaming up with designers to grow their brands

Why influencers are best placed to promote COVID-19 safety Feature Apr 1st, 2020

Why influencers are best placed to promote COVID-19 safety

As the world continues to deal with the COVID-19 outbreak, influencers swapping #ootd post for collaborations with the World Health Organisation

Money-saving influencer case study: Skint Dad & Chip Feature Feb 10th, 2020

Money-saving influencer case study: Skint Dad & Chip

After a long January, money-saving is on everybody's minds, including influencers

How What’s Good Games’ no-nonsense attitude has helped to harbour a positive community Interview Jun 6th, 2019

How What’s Good Games’ no-nonsense attitude has helped to harbour a positive community

"We pride ourselves on our positive community because we are very strict about cracking down on people"

Influencer CEO: "Changing our focus to engagement metrics may be the best way to stamp out influencer fraud" Feature Mar 6th, 2019

Influencer CEO: "Changing our focus to engagement metrics may be the best way to stamp out influencer fraud"

We chat to Influencer CEO Ben Jeffries about the rise of Influencer, and the company's plans heading into its fourth year.

Six steps for approaching beauty and fashion influencers Feature Nov 5th, 2018

Six steps for approaching beauty and fashion influencers

Fashion influencers are leading the charge on Instagram, but how do you approach them? We've got you covered.

How to target millennial women: Society6 dorm decoration YouTube campaign Feature Oct 4th, 2018

How to target millennial women: Society6 dorm decoration YouTube campaign

How Society6 used university dorms as a canvas for a clever brand awareness campaign

OPINION: Influencing the negative Feature Sep 11th, 2018

OPINION: Influencing the negative

Since Keith Weed of Unilever’s comments in Cannes earlier this year, influencer marketing has come in for criticism from many observers. Mark Wright, CRO at Influencer, explains why much of this is unfair.

Blizzard's Saralyn Smith: "The power is with the influencers. We all know that. It's the age of influencers." News Aug 23rd, 2018

Blizzard's Saralyn Smith: "The power is with the influencers. We all know that. It's the age of influencers."

Smith discussed how key members of a community should be celebrated and rewarded

CEO of Sportstar Influencer on the rising demand for influencer targeting services Feature Jul 5th, 2018

CEO of Sportstar Influencer on the rising demand for influencer targeting services

Influencer Update caught up with Oliver Morrison, the creator of Sportstar Influencer

Micro but mighty: how to grow a local following Feature Jan 26th, 2018

Micro but mighty: how to grow a local following

It's universally told that going global is the best way to grow, but is that always the case?

Was 2017 the year the YouTube bubble burst? Feature Dec 19th, 2017

Was 2017 the year the YouTube bubble burst?

As the year comes to close, we take a look back on what hasn't been the most successful year for YouTube and its creators. What went wrong?

Viral Visionaries Nov 24th, 2017

Viral Visionaries: How will changes to FTC guidelines affect Influencer Marketing, for better or worse?

FTC updates guidelines to encourage sponsorship disclosure

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