YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

Featured Data & Research

State of the stream Q4: Facebook Gaming sees huge growth leading into 2020 STREAM STATE Q4 Jan 9th, 2020

State of the stream Q4: Facebook Gaming sees huge growth leading into 2020

Facebook Gaming saw a 210% per cent increase in hours watched with a massive rise in the market share

How Futureplay blew its brand marketing budget on influencers and what it learned INFLUENCER FAIL Aug 29th, 2019

How Futureplay blew its brand marketing budget on influencers and what it learned

It failed miserably. So we donated $10k to charity instead

58% of content creators have battled copyright claims on YouTube COPYRIGHT Aug 5th, 2019

58% of content creators have battled copyright claims on YouTube

A study from licensing company Lickd unveiled that half of its surveyed have fought a claim

Latest Data & Research

Kids influencer Emily Tube works with Jakks on Disney campaign CASE STUDY Nov 9th, 2017

Kids influencer Emily Tube works with Jakks on Disney campaign

3m views in two weeks for YouTube video promoting new range of products

Influencer Marketing – The Best Way to Advertise This Holiday Season? XMAS SALES Nov 4th, 2017

Influencer Marketing – The Best Way to Advertise This Holiday Season?

GameInfluencer talk about how to get the most out the most competitive sales period of the year.

How is MZ’s marketing campaign with Alexis Ren working out for Final Fantasy XV: A New Empire? A NEW CAMPAIGN Oct 15th, 2017

How is MZ’s marketing campaign with Alexis Ren working out for Final Fantasy XV: A New Empire?

Partnership racks up millions of views across YouTube and Instagram

Report: more than half of Gen-Z consumers are influenced by social stars VLOG STARS Oct 4th, 2017

Report: more than half of Gen-Z consumers are influenced by social stars

A.T. Kearney research suggests that 54% are susceptible to the views of bloggers and vloggers

Are more people watching Grand Theft Auto V gameplays than Game of Thrones? GAME & WATCH Jun 8th, 2017

Are more people watching Grand Theft Auto V gameplays than Game of Thrones?

New company PlayStats digs into the data

1 2 3 4 14 15 16