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Featured Data & Research

State of the stream Q4: Facebook Gaming sees huge growth leading into 2020 STREAM STATE Q4 Jan 9th, 2020

State of the stream Q4: Facebook Gaming sees huge growth leading into 2020

Facebook Gaming saw a 210% per cent increase in hours watched with a massive rise in the market share

How Futureplay blew its brand marketing budget on influencers and what it learned INFLUENCER FAIL Aug 29th, 2019

How Futureplay blew its brand marketing budget on influencers and what it learned

It failed miserably. So we donated $10k to charity instead

58% of content creators have battled copyright claims on YouTube COPYRIGHT Aug 5th, 2019

58% of content creators have battled copyright claims on YouTube

A study from licensing company Lickd unveiled that half of its surveyed have fought a claim

Latest Data & Research

Snapchat drama leads to increase in app downloads PUBLICITY POWER Feb 28th, 2018

Snapchat drama leads to increase in app downloads

New users have surged following the prolonged bout of media exposure

Only 3% of YouTubers make enough money to pass the poverty line THE NEW HOLLYWOOD Feb 27th, 2018

Only 3% of YouTubers make enough money to pass the poverty line

Gaming YouTubers have a 14x better chance of making it big than traditional vloggers

YouTube's top 10 fastest growing Bronze channels Nov - Feb 2018 BRONZE BOYS Feb 16th, 2018

YouTube's top 10 fastest growing Bronze channels Nov - Feb 2018

These are the fastest growing Bronze channels of the year so far

Number of paid creators jumps 233% on Twitch TWITCHY Feb 7th, 2018

Number of paid creators jumps 233% on Twitch

Streaming platform hosted 355 billion hours of content last year from over 2 million different broadcasters

India Spotlight: Over 90% of marketeers in India will launch an influencer strategy this year INFLUENCE IN INDIA Jan 31st, 2018

India Spotlight: Over 90% of marketeers in India will launch an influencer strategy this year

One of the world’s largest markets is quickly wising up to the effectiveness of influencer marketing

Are Twitch games streamers earning more than their YouTube counterparts? STATS STATS STATS Jan 30th, 2018

Are Twitch games streamers earning more than their YouTube counterparts?

Twitch's optional subscription and donation features are keeping its creators earning

YouTube trends: What is the next big thing for YouTube Gaming? NEXT BIG THING Jan 18th, 2018

YouTube trends: What is the next big thing for YouTube Gaming?

Our partners at Matchmade predict incoming trends based on the past seven weeks

88% of marketers implemented an influencer campaign in 2017 INFLUENCER TRENDS Jan 4th, 2018

88% of marketers implemented an influencer campaign in 2017

Almost 9/10 marketers worked with influencers last year, but what can influencers do for you in 2018?

YouTube's Top 10 fastest growing Gold channels GOLD STARS Jan 2nd, 2018

YouTube's Top 10 fastest growing Gold channels

Matchmade has tracked the top 10 fastest rising channels in YouTube's Gold tier

YouTube's Top 10 fastest growing Silver channels SILVER SURFERS Dec 14th, 2017

YouTube's Top 10 fastest growing Silver channels

Matchmade has tracked the top 10 fastest rising channels in YouTube's silver tier

What’s happening to Supercell’s games on YouTube? CELLING SHORT? Dec 12th, 2017

What’s happening to Supercell’s games on YouTube?

Is the gaming giant starting to stumble?

YouTube's Top 10 fastest growing Bronze channels BRONZE TO WATCH Dec 11th, 2017

YouTube's Top 10 fastest growing Bronze channels

Research by our friends at Matchmade reveals the small fry that won't be small for long

YouTube's Biggest Titles - which games were racking up the watchtimes this year? MATCHMADE REPORT Nov 29th, 2017

YouTube's Biggest Titles - which games were racking up the watchtimes this year?

Our partners at Matchmade conducted a study to find out which games people are watching most on YouTube. The results might surprise you.

47% of British gamers also watch Let's Play videos online PLAY STATS Nov 22nd, 2017

47% of British gamers also watch Let's Play videos online

Good news for gaming influencers, with average weekly viewing per person of six hours

The NerdCubed Netflix Experiment NETCUBED Nov 15th, 2017

The NerdCubed Netflix Experiment

YouTuber Dan Hardcastle uploaded 21 episodes of a letsplay in one go. But, why?

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