YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

News

Ninja is leaving Twitch to stream exclusively on Mixer

Ninja is leaving Twitch to stream exclusively on Mixer

Twitch's crowning creator Tyler 'Ninja' Blevins has revealed that he is stopping streaming on the platform. 

Blevins has also announced that he will be taking his content over to Microsoft's Mixer, where he will be streaming full-time from now on.

The reveal was made on Blevin's Twitter, with the streamer calling the move "the next chapter". The tweet was accompanied by a comedic video unveiling the news.

“I have been holding on to this for quite some time,” Blevins said in a follow-up video shared to Twitter.

"I’m just super excited to let everyone know. I’ll be streaming on Mixer full-time now and I’m honestly at a loss for words. I’m freaking out in the best ways. I feel like I’m going to get back to the streaming roots.”

Unstoppable force 

Blevins rose to fame at the beginning of 2018 during the rise of battle royale title Fortnite. In August last year, he became the first Twitch streamer to surpass 10 million followers. His success carried over to YouTube, where he became the fastest non-music YouTuber to go from one to 10 million subscribers.

Following his entry into playing Fortnite professionally, Blevins became the first professional gamer to front sports magazine ESPN. He also made TIME Magazine's 100 influential people 2019 list.

Fortnite isn't the only game Blevins plays, despite a strong affiliation with the brand and a spot commentating at the first-ever Fortnite world up last weekend. In March this year, Blevins was reportedly paid a cool $1 million to play Respawn's battle royale title Apex Legends on its launch day. He's also a long-standing partner of Red Bull, which saw him release his own limited edition can design earlier this year

If that wasn't enough, Blevins also signed a three-book deal with publisher Ebury books. His first title, 'Ninja: Get Good', will detail Blevins' career as a professional gamer, alongside tips and advice on how he got there. 

It goes without saying that Blevins will be an invaluable asset to Mixer, which has grown substantially in the last year. The streamer did not disclose his reasons for leaving Twitch, but assures his audience that his streams will not change despite the shift in platform.


Tags:
Influencer Editor

Danielle Partis is Editor of InfluencerUpdate.biz. She was previously the lead content creator for TeamRock Games, as well as contributing to outlets such as Metal Hammer, both online and in-print. Prior to that, Danielle worked as a freelance PR consultant and freelance journalist for a number of outlets.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies