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Articles by Ben Parfitt
All articles written by Ben Parfitt
Feature
Report: Influencer marketing sector is growing 60 per cent annually
But disparities still exist between how influencers and marketers perceive the business
News
Renault turns to AI for better influencer targeting
Could this be the beginning of the end for big-money car ads?
News
Zuckerberg accused of dodging questions at European Parliament meeting
“I asked you six yes and no questions. I got not a single answer.”
News
Snapchat’s redesign has been a big turn-off for youngsters, YouGov data suggests
Positive sentiment has plummeted in the last three months in the US
News
Zuckerberg’s European parliament meeting will now be livestreamed
EU parliamentary president thanks Facebook boss for showing “respect”
2
News
Report claims Snapchat boss was warned about redesign prior to change
Early testing had received mixed feedback, but Spiegal pushed ahead regardless

Report: Influencer marketing sector is growing 60 per cent annually
But disparities still exist between how influencers and marketers perceive the business

Renault turns to AI for better influencer targeting
Could this be the beginning of the end for big-money car ads?

Zuckerberg accused of dodging questions at European Parliament meeting
“I asked you six yes and no questions. I got not a single answer.”

Snapchat’s redesign has been a big turn-off for youngsters, YouGov data suggests
Positive sentiment has plummeted in the last three months in the US

Zuckerberg’s European parliament meeting will now be livestreamed
EU parliamentary president thanks Facebook boss for showing “respect”

Report claims Snapchat boss was warned about redesign prior to change
Early testing had received mixed feedback, but Spiegal pushed ahead regardless
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