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Articles by Ben Parfitt
All articles written by Ben Parfitt
Feature
Report: Influencer marketing sector is growing 60 per cent annually
But disparities still exist between how influencers and marketers perceive the business
News
Renault turns to AI for better influencer targeting
Could this be the beginning of the end for big-money car ads?
News
Zuckerberg accused of dodging questions at European Parliament meeting
“I asked you six yes and no questions. I got not a single answer.”
News
Snapchat’s redesign has been a big turn-off for youngsters, YouGov data suggests
Positive sentiment has plummeted in the last three months in the US
News
Zuckerberg’s European parliament meeting will now be livestreamed
EU parliamentary president thanks Facebook boss for showing “respect”
2
News
Report claims Snapchat boss was warned about redesign prior to change
Early testing had received mixed feedback, but Spiegal pushed ahead regardless
Feature
Report: Influencer marketing sector is growing 60 per cent annually
But disparities still exist between how influencers and marketers perceive the business
News
Renault turns to AI for better influencer targeting
Could this be the beginning of the end for big-money car ads?
News
Zuckerberg accused of dodging questions at European Parliament meeting
“I asked you six yes and no questions. I got not a single answer.”
News
Snapchat’s redesign has been a big turn-off for youngsters, YouGov data suggests
Positive sentiment has plummeted in the last three months in the US
News
Zuckerberg’s European parliament meeting will now be livestreamed
EU parliamentary president thanks Facebook boss for showing “respect”
News
Report claims Snapchat boss was warned about redesign prior to change
Early testing had received mixed feedback, but Spiegal pushed ahead regardless
Top Stories
Events
| The 2nd Annual GamesBeat & Facebook Gaming Summit | Jan 25th | |
| devcom Pitch it! Winter Edition 2022 | Jan 26th | |
| Mobidictum Business Meetup | Jan 27th | |
| Hyper Games Conference | Feb 3rd | |
| WN Conference Berlin'22 | Europe | Feb 7th |
| Gamesforum Barcelona | Europe | Feb 10th |
| Yorkshire Games Festival | Europe | Feb 12th |
| Pocket Gamer Connects London 2022 [LIVE!] | Europe | Feb 14th |
Latest User Comments
Facebook's new 'Level Up program' gives gaming creators new ways to build their brand
They might be making it easier for viewers to find game streams on FB but I don’t see much…
Micro-influencers are generating seven times more engagement on Instagram compared to creators with larger audiences
So basically a micro-influencer agency cherry picks a research study to benefit themselves…
Streamer under investigation after reports of sexual harassment at Runefest 2018
The comment from Jagex referred to "content creators" plural. So far, there are no references to…
Blizzard's Saralyn Smith: "The power is with the influencers. We all know that. It's the age of influencers."
Some great points here by Saralyn…
“Streamers are the new heroes” Twitch’s Ethan Evans explains how streaming helps games find a new level of popularity
Witnessing the growth of the influencer marketing space surrounding video games has been an…