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Study shows the average amount that influencers charge for sponsored content per platform News May 23rd, 2019

Study shows the average amount that influencers charge for sponsored content per platform

The cost of Instagram posts alone vary wildly between formats

Influencers are providing mental health guidance in a world where support is hard to come by Feature May 17th, 2019

Influencers are providing mental health guidance in a world where support is hard to come by

Social media used to be full of lies. Now, creators are making efforts to be real people

Don't take health advice from influencers, research warns News May 1st, 2019

Don't take health advice from influencers, research warns

A study saw one out of nine UK bloggers provide accurate health information

Goodwill recruits influencers to encourage donations in month-long campaign News Mar 22nd, 2019

Goodwill recruits influencers to encourage donations in month-long campaign

The organisation is running an influencer campaign to boost donations and awareness

What is TikTok? A marketer’s guide to the new kid on the block Feature Mar 21st, 2019

What is TikTok? A marketer’s guide to the new kid on the block

You've seen the adverts, and now its time to learn why TikTok is taking the youth by storm.

New Instagram format will let brands sponsor influencer posts News Mar 6th, 2019

New Instagram format will let brands sponsor influencer posts

Brands will be able to sponsor the posts they paid for with the new tools

Buzzoole launches new tool to battle influencer marketing fraud News Mar 1st, 2019

Buzzoole launches new tool to battle influencer marketing fraud

The company has developed proprietary technology to help identify fake accounts, fake followers and fake engagements or interactions over social media.

Pocket.watch on how partnering with influencers gives it an edge in the mobile games market Interviews & Opinion Feb 22nd, 2019

Pocket.watch on how partnering with influencers gives it an edge in the mobile games market

Vice president of games Greg Hayes speaks to us about the new concept

Burger King just 'exploited' a ton of influencers to build brand awareness, but one of them has hit back harder News Jan 29th, 2019

Burger King just 'exploited' a ton of influencers to build brand awareness, but one of them has hit back harder

MARKETING

The Pope just said that the virgin Mary was the "first influencer" and we're not going to argue with that News Jan 27th, 2019

The Pope just said that the virgin Mary was the "first influencer" and we're not going to argue with that

That's certainly something

Actress Jameela Jamil hits out at celebrity influencers promoting diet fads News Nov 23rd, 2018

Actress Jameela Jamil hits out at celebrity influencers promoting diet fads

"Please look at the bigger picture and love yourself."

Live since 2005: How passing out flyers on the streets of Miami turned Danny Pená in to a podcasting icon Influencer Icon Nov 19th, 2018

Live since 2005: How passing out flyers on the streets of Miami turned Danny Pená in to a podcasting icon

Podcaster Danny Pená started GamerTag Radio almost 15 years ago, and a lot has changed since

Viral Visionaries: how can influencers make money outside of ad revenue? Viral Visionaries Nov 2nd, 2018

Viral Visionaries: how can influencers make money outside of ad revenue?

We asked our industry experts about making dollar outside of traditional platform adverts

eBay spawns a new brand of 'seller' influencers Special Report Oct 30th, 2018

eBay spawns a new brand of 'seller' influencers

We take a look at how the online marketplace is utilising the power of influencers

What is the career expectancy of an influencer? Feature Oct 25th, 2018

What is the career expectancy of an influencer?

As Marzia turns her back on YouTube - and 7.4m subscribers - Vamp’s Aaron Brooks questions the longevity of social media stardom

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