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Matchmade's platform: "We make it performance-based, so you’re not paying for empty air"

Tiny Armies tapped German influencers for YouTube and Twitch campaign
GameInfluencer worked with puuki, StanPlay, Clashgames and Lichtle on promo for mobile game

Twitch saw 67% growth in concurrent streamers in Q3 – report
Streamlabs report suggests that YouTube Gaming saw its total fall in the same period

YouTube tweaks its system for classifying videos for monetisation
Says 30% less videos will be flagged for limited or no ads, boosting influencer revenues

YouTube stars Rhett and Link launch campaign for Wix.com
Comedy duo strike influencer-marketing partnership to promote website-building service

Smosh launches Operation Open World sponsored series with Ubisoft
Videos see YouTube gaming crew head off to Egypt in support of Assassin's Creed Origins

How is MZ’s marketing campaign with Alexis Ren working out for Final Fantasy XV: A New Empire?
Partnership racks up millions of views across YouTube and Instagram

Dan Bull: "YouTube is a hulking leviathan slowly sinking under the weight of its own arrogance."
He planned to rap about every video game ever created. We interview the veteran YouTuber

Keymailer are ahead of the Influencer Marketing curve, and here's why
We chat to Keymailer about their product, and the incoming changes to influencer platforms.

Nintendo gives influencers bad news on YouTube livestreams
Says YouTube Live 'falls outside the scope' of its program for online gaming stars

YouTube causes a stir with tweak to its 'end screens' policy
Influencers wanting to end their videos with external links must now be registered as partners
Latest User Comments
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Micro-influencers are generating seven times more engagement on Instagram compared to creators with larger audiences
So basically a micro-influencer agency cherry picks a research study to benefit themselves…
Streamer under investigation after reports of sexual harassment at Runefest 2018
The comment from Jagex referred to "content creators" plural. So far, there are no references to…
Blizzard's Saralyn Smith: "The power is with the influencers. We all know that. It's the age of influencers."
Some great points here by Saralyn…
“Streamers are the new heroes” Twitch’s Ethan Evans explains how streaming helps games find a new level of popularity
Witnessing the growth of the influencer marketing space surrounding video games has been an…