YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

Featured Interviews

Games broadcasting service Mobcrush wants to democratise streaming with Go Live, Get Paid platform NEW REVENUE MODEL Mar 6th, 2018

Games broadcasting service Mobcrush wants to democratise streaming with Go Live, Get Paid platform

CEO Mike Wann discusses the company's new strategy for paying content creators

“Mobile is catching up on the Minecraft era real quick” MOBILE ELITE Dec 5th, 2017

“Mobile is catching up on the Minecraft era real quick”

Spartan Elite Advertising CEO Brian Dodge discusses the growth of mobile on influencer platforms

Matchmade's platform: "We make it performance-based, so you’re not paying for empty air" CEO INTERVIEW Nov 1st, 2017

Matchmade's platform: "We make it performance-based, so you’re not paying for empty air"

Jiri Kupiainen and his team went from being game developers themselves to helping other developers connect better with YouTubers

Latest Interviews

Speaker Spotlight: Cherry Pick Talent's Brittany Filler brings influencer expertise to PGC Helsinki Digital SPEAKER SPOTLIGHT Sep 3rd, 2020

Speaker Spotlight: Cherry Pick Talent's Brittany Filler brings influencer expertise to PGC Helsinki Digital

Pocket Gamer Connects: Helsinki Digital will take place on September 14th - 18th

Five years on: Greg Miller, Tim Gettys and Nick Scarpino talk Kinda Funny 2020 AND BEYOND Jan 6th, 2020

Five years on: Greg Miller, Tim Gettys and Nick Scarpino talk Kinda Funny

“This is the first time we’ve got to the end of the year and we don’t want to blow everything up.”

What’s Good Games on being more than just the “girl gamer podcast” BREAKING THE MOULD Jun 13th, 2019

What’s Good Games on being more than just the “girl gamer podcast”

“We didn’t want it to be because we’re a bunch of girls talking about video games, we wanted it to be because of our extensive professional experience”

How What’s Good Games’ no-nonsense attitude has helped to harbour a positive community WHAT'S GOOD INTERVIEW Jun 6th, 2019

How What’s Good Games’ no-nonsense attitude has helped to harbour a positive community

"We pride ourselves on our positive community because we are very strict about cracking down on people"

How this influencer agency gets e-commerce brands seen beyond Amazon STACKS OF INFLUENCE Apr 11th, 2019

How this influencer agency gets e-commerce brands seen beyond Amazon

Stack Influence is one of the first influencer agencies catering to established Amazon brands.

5 major steps YouTube can take to improve and restore trust with brands YOUTUBE BRAND SAFETY Mar 11th, 2019

5 major steps YouTube can take to improve and restore trust with brands

Fullscreen Media's VP of distribution discusses ways the video behemoth can restore trust with advertisers

SYBO on YouTube content creators: "Subway Surfers would not hold its record-breaking spot without them" RIDING THE WAVE Nov 16th, 2018

SYBO on YouTube content creators: "Subway Surfers would not hold its record-breaking spot without them"

Head of brand marketing and licensing Naz Amarchi-Cuevas discusses the company's new YouTube channel

How Next 10 Ventures' EduCreator program will strengthen the supply and diversity of content in the educational sector NEXT 10 EDUCREATOR Oct 18th, 2018

How Next 10 Ventures' EduCreator program will strengthen the supply and diversity of content in the educational sector

We chatted to Next 10 Ventures CEO Benjamin Grubbs about how the EduCreator fund can shape video content

"We have never made a game as a cash grab": Outerminds co-founder on developing games with influencers OUTTA SIGHT, OUTERMINDS Sep 21st, 2018

"We have never made a game as a cash grab": Outerminds co-founder on developing games with influencers

We chatted to Outerminds CEO Guiz de Pessemier about the release of Ball Rider and working with influencers

Speaker Spotlight: Dmitry Chudovsky at Zorka.Mobi SPEAKER SPOTLIGHT Sep 6th, 2018

Speaker Spotlight: Dmitry Chudovsky at Zorka.Mobi

Chudovksy will be speaking on the influencer insight track at Pocket Gamer Connects Helsinki

Streamlabs CEO: "It's really exciting for us to make a product that allows people to make money while doing what they love." STREAMLABS TALK Jul 17th, 2018

Streamlabs CEO: "It's really exciting for us to make a product that allows people to make money while doing what they love."

We caught up with Streamlabs CEO Ali Moiz to talk about how interactive tools can really define content

Speedy: “I’m forever grateful that there’s people who go out of their way just to say hello to me” RISING STAR Mar 29th, 2018

Speedy: “I’m forever grateful that there’s people who go out of their way just to say hello to me”

Adam Pelka's channel is on the rise, we catch up with the YouTuber on life as a content creator

Homelespenguin: "We are what our audience aspires to be and we have to be role models for that" HOMELESPENGUIN Mar 27th, 2018

Homelespenguin: "We are what our audience aspires to be and we have to be role models for that"

We chatted to FIFA extraordinaire Homelesspenguin about building a career around the title

Fanbytes: "Snapchat is a very young and misunderstood platform" MEET FANBYTES Mar 9th, 2018

Fanbytes: "Snapchat is a very young and misunderstood platform"

Fanbytes has a unique approach to advertising on social media's most misunderstood platform

Games broadcasting service Mobcrush wants to democratise streaming with Go Live, Get Paid platform NEW REVENUE MODEL Mar 6th, 2018

Games broadcasting service Mobcrush wants to democratise streaming with Go Live, Get Paid platform

CEO Mike Wann discusses the company's new strategy for paying content creators

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