YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

Featured Interviews & Opinions

Challenge your assumptions, influencer marketing doesn’t just connect with young audiences AGELESS INFLUENCE Aug 28th, 2019

Challenge your assumptions, influencer marketing doesn’t just connect with young audiences

Vamp's Aaron Brooks discusses 'ageless influence'

Games broadcasting service Mobcrush wants to democratise streaming with Go Live, Get Paid platform NEW REVENUE MODEL Mar 6th, 2018

Games broadcasting service Mobcrush wants to democratise streaming with Go Live, Get Paid platform

CEO Mike Wann discusses the company's new strategy for paying content creators

YouTube needs to grow up CALL FOR ACTION Feb 9th, 2018

YouTube needs to grow up

Video platform needs a proactive approach, not a reactive one

Latest Interviews & Opinions

Insight: How Huey Games used Microsoft's Mixer streaming platform to promote Hyper Sentinel HYPER STREAMERS May 16th, 2018

Insight: How Huey Games used Microsoft's Mixer streaming platform to promote Hyper Sentinel

CEO and creative director Rob Hewson shares his studio's experience of trying to get livestreamers on board for the studio's latest release

PG Connects San Francisco speaker spotlight: Zorka.Mobi's Dmitry Liapin on dealing with influencers SPEAKER SPOTLIGHT May 10th, 2018

PG Connects San Francisco speaker spotlight: Zorka.Mobi's Dmitry Liapin on dealing with influencers

Dmitry Liapin offers advice on influencer marketing campaigns and tells us what to expect from his talk

BEN: "The role of influencers isn’t just growing, it’s also impacting how other players in the industry engage with their audiences" BEN KNOWS May 3rd, 2018

BEN: "The role of influencers isn’t just growing, it’s also impacting how other players in the industry engage with their audiences"

We spoke to BEN's head of digital partnerships about how influencers are shaping the advertising space

SuperAwesome: "YouTube will never be completely brand safe, but we're working to elevate the standards where we can" FOR THE KIDS Apr 9th, 2018

SuperAwesome: "YouTube will never be completely brand safe, but we're working to elevate the standards where we can"

We spoke to kid tech pioneers SuperAwesome about their plight to make YouTube safer for everyone

Speedy: “I’m forever grateful that there’s people who go out of their way just to say hello to me” RISING STAR Mar 29th, 2018

Speedy: “I’m forever grateful that there’s people who go out of their way just to say hello to me”

Adam Pelka's channel is on the rise, we catch up with the YouTuber on life as a content creator

Instagram's shoppable posts gives brands yet another reason to engage influencers SHOP AROUND Mar 28th, 2018

Instagram's shoppable posts gives brands yet another reason to engage influencers

Vamp's Aaron Brooks on utilising Instagram to increase sales

Homelespenguin: "We are what our audience aspires to be and we have to be role models for that" HOMELESPENGUIN Mar 27th, 2018

Homelespenguin: "We are what our audience aspires to be and we have to be role models for that"

We chatted to FIFA extraordinaire Homelesspenguin about building a career around the title

Why streamers are flocking to Epic's smash hit Fortnite battle royale game FORTNITE RULES Mar 16th, 2018

Why streamers are flocking to Epic's smash hit Fortnite battle royale game

We spoke to some streamers about why they prefer Fortnite to PUBG

Matchmade makes key senior hires as it plots expansion from YouTube data to other platforms MATCH-MADE Mar 13th, 2018

Matchmade makes key senior hires as it plots expansion from YouTube data to other platforms

Eeva Hattara joins as CFO while Heini Vesander is named CMO

Loaded.GG: "It's not about me and it's not about Loaded, its always about the influencers" LOCKED AND LOADED Mar 13th, 2018

Loaded.GG: "It's not about me and it's not about Loaded, its always about the influencers"

Loaded.GG is the taskforce behind the biggest Twitch streamers on the planet

Fanbytes: "Snapchat is a very young and misunderstood platform" MEET FANBYTES Mar 9th, 2018

Fanbytes: "Snapchat is a very young and misunderstood platform"

Fanbytes has a unique approach to advertising on social media's most misunderstood platform

Working with the top influencers: Possibilities and pitfalls TOP TIPS Mar 8th, 2018

Working with the top influencers: Possibilities and pitfalls

GameInfluencer offers advice on making a success of those big deals

Games broadcasting service Mobcrush wants to democratise streaming with Go Live, Get Paid platform NEW REVENUE MODEL Mar 6th, 2018

Games broadcasting service Mobcrush wants to democratise streaming with Go Live, Get Paid platform

CEO Mike Wann discusses the company's new strategy for paying content creators

Social networks must maintain their individuality to survive SNAP THOUGHTS Mar 6th, 2018

Social networks must maintain their individuality to survive

Why Vamp’s Aaron Brooks believes Snapchat’s latest share nosedive is a cautionary tale against the social sell out

Maverick Media: "The best part of utilising the influencer space is the direct line of communication to your target audience" MEET THE MAVERICKS Feb 23rd, 2018

Maverick Media: "The best part of utilising the influencer space is the direct line of communication to your target audience"

We met with influencer marketing specialists Maverick Media, to get their take on an ever-expanding space

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