YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

Featured Interviews & Opinions

Challenge your assumptions, influencer marketing doesn’t just connect with young audiences AGELESS INFLUENCE Aug 28th, 2019

Challenge your assumptions, influencer marketing doesn’t just connect with young audiences

Vamp's Aaron Brooks discusses 'ageless influence'

Games broadcasting service Mobcrush wants to democratise streaming with Go Live, Get Paid platform NEW REVENUE MODEL Mar 6th, 2018

Games broadcasting service Mobcrush wants to democratise streaming with Go Live, Get Paid platform

CEO Mike Wann discusses the company's new strategy for paying content creators

YouTube needs to grow up CALL FOR ACTION Feb 9th, 2018

YouTube needs to grow up

Video platform needs a proactive approach, not a reactive one

Latest Interviews & Opinions

Fraud alert: How to spot a fake influencer FAKE NEWS Feb 22nd, 2018

Fraud alert: How to spot a fake influencer

GameInfluencer on what to look out for

How Facebook aims to make the platform a go-to destination for creators and influencers FACEBOOK CREATORS Feb 14th, 2018

How Facebook aims to make the platform a go-to destination for creators and influencers

We spoke with John Imah about the company's plans to dominate the streaming space

Pixonic CMO on how influencer marketing stacks up to Facebook and Google UA campaigns INFLUENCING PEOPLE Feb 12th, 2018

Pixonic CMO on how influencer marketing stacks up to Facebook and Google UA campaigns

But it's still not a simple replacement

YouTube needs to grow up CALL FOR ACTION Feb 9th, 2018

YouTube needs to grow up

Video platform needs a proactive approach, not a reactive one

Visual Amplifiers: "Brands are definitely looking for higher quality content over following now" VAMP IT UP A NOTCH Feb 7th, 2018

Visual Amplifiers: "Brands are definitely looking for higher quality content over following now"

VAMP's Aaron Brooks is approaching content marketing in a fresh and unique way.

Caffeine founder Ben Keighran: "We've re-imagined the livestreaming experience for creators and influencers" ONE HOT CUP Feb 6th, 2018

Caffeine founder Ben Keighran: "We've re-imagined the livestreaming experience for creators and influencers"

Meet Caffeine CEO Ben Keighran, the man on a mission is to create a safer, friendlier online entertainment space.

Kate Stark on how to become a full time Twitch streamer: "Success is not guaranteed or immediate" NEW YEAR NEW STREAM Jan 30th, 2018

Kate Stark on how to become a full time Twitch streamer: "Success is not guaranteed or immediate"

Twitch streamer and PUBG partner Kate Stark talks us through full-time streaming

Substance Global: "It's no longer the big screen that sways opinion and glorifies products" SUBSTANCE GLOBAL Jan 29th, 2018

Substance Global: "It's no longer the big screen that sways opinion and glorifies products"

In a world increasingly dominated by influencers, creative agencies require a new outlook

YouTuber Peter Hollens on Creator Academy: "I want to help as many people as possible do what they love for a living" WHY HCA Jan 22nd, 2018

YouTuber Peter Hollens on Creator Academy: "I want to help as many people as possible do what they love for a living"

We spoke to YouTube musician Peter Hollens, who is looking to educate and inspire a new generation of video creators.

Doornebuzz: "It’s difficult to stay afloat in a massive sea of people that are trying to do the very same thing" DAWN OF BUZZ Jan 18th, 2018

Doornebuzz: "It’s difficult to stay afloat in a massive sea of people that are trying to do the very same thing"

We picked the brains of rising streamer Doornebuzz about her time on Twitch and any advice she has for those looking to get started

PG Connects London speaker spotlight: Zorka.Mobi on how to prepare your influencer marketing campaign SPEAKER SPOTLIGHT Jan 17th, 2018

PG Connects London speaker spotlight: Zorka.Mobi on how to prepare your influencer marketing campaign

Dmitry Liapin shares his insight

Meet The Dogfather: The man who rates dogs on Twitter for a living THE DOGFATHER Jan 15th, 2018

Meet The Dogfather: The man who rates dogs on Twitter for a living

Matt Nelson runs WeRateDogs, the Twitter account turned business that rates people's pets

LX Xander: "The majority of people attracted to the music business don’t understand that it’s a business" BEATS N TWEETS Dec 14th, 2017

LX Xander: "The majority of people attracted to the music business don’t understand that it’s a business"

LX Xander knows a thing or two about building a business online.

Mike Craddock: "Being reliable, on time, and an overall professional goes a lot further than some views and numbers." KAIROS MEDIA Dec 12th, 2017

Mike Craddock: "Being reliable, on time, and an overall professional goes a lot further than some views and numbers."

We spoke to Mike Craddock, a former YouTube creator turned businessman, making huge moves in the influencer industry.

“Mobile is catching up on the Minecraft era real quick” MOBILE ELITE Dec 5th, 2017

“Mobile is catching up on the Minecraft era real quick”

Spartan Elite Advertising CEO Brian Dodge discusses the growth of mobile on influencer platforms

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