eMarketer claims Instagram really has 593.7m monthly active users

Despite official 800m figure, research firm says it has weeded out duplicates and business profiles

• market data
• eMarketer

Don't like this post! Facebook cracks down on 'engagement bait'

Social network will penalise pages that regularly beg for interactions from viewers

Study: 31% of social-media users have spent money due to an online influencer

Olapic's survey of 4,000 people claims about half of UK and US respondents considered a purchase

• market data
• Olapic

Spotlite raises $10m for livestreaming app for emerging musicians

'American Idol meets Musical.ly' already has 250k active users two months after launch

• apps
• music
• startups

CaptainSparklez and friends on board for AuditionMe video service

‘Matchmaking platform’ will give up to 70% of ad revenues to creators

• games
• Minecraft
• AuditionMe

NoCopyrightSounds has 13.8m subscribers... and 1m paid iTunes downloads

YouTube channel provides royalty-free music for gamers and vloggers to use, and is selling songs as a result

• music
• NoCopyrightSounds

HarperCollins signs up PopularMMOs for graphic novel

A magic unicorn, talking cloud, enormous golem and oblivious cat walk into a publishing deal...

• YouTube
• books
• games

New Microsoft Mixer app arrives

Microsofts Mixer app is officially live, and on it's way to Android and iOS

• Mixer
• Microsoft
• Streaming

"We messed up": Patreon rolls back fee changes and apologises to users

Crowdfunding site Patreon has backed out of plans to attach a surcharge to pledges

• Patreon
• crowdfunding

Hispanicize Media Group invests in AI to power influencer marketing campaigns

Megan Media's Athena Prime attracts the overtures of HMG

• Artificial Intelligence
• Investment

30 streamers to duke it out with players in battle royale competition for mobile PUBG-like Rules of Survival

Total of $30,000 up for grabs for players

• mobile games
• Competition

Wooga's 'Are you a friend of Pearl?' campaign aims to expand audience for mobile game Pearl's Peril

German developer teams up with HeyHuman to attract new users

• Marketing
• influencer marketing
• Campaigns

Heartbeat raises $2.9 million to transform and scale brand influence among millennial consumers

Marketing company Heartbeat raises astounding figure to channel into influencer marketing in 2018

• micro-influencers
• Marketing

Former Made in Chelsea star launches micro-influencer marketing firm

Amber Atherton's Zyper will help companies identify their 'brand fans' and market with them

• funding
• Amber Atherton

Swiftic wants to help social influencers launch their own mobile apps

YouTube musician Lenay Chantelle Olsen one of the first online stars to take advantage

• apps