Instagram bios can now have functional hashtags and profile links

Users can now clink on a hashtag or profile and be taken to that destination

• Instagram

Horizon Media teams up with Tempo to further develop mobile-app based monetisation for influencers

The two companies aim to improve monetisation efforts for brands and creators

• Marketing
• influencers

Snapchat could be readying games platform after PlayCanvas development engine acquisition

Tech could power AR features or instant games-type service

• Snapchat
• acquisitions
• Snap
• HTML5
• Cloud
• Game Engine

Spanish YouTuber ElrubiusOMG breaks Ninja's record for most concurrent viewers during a Fortnite stream

The creator amassed a staggering 1.1 million concurrent watchers on his channel

• YouTube
• Streaming
• fortnite

80 per cent of internet users in India are using YouTube

YouTube boasts 225 million users a month in India - and that's just on mobile

• YouTube
• India

Could Pornhub really become a genuine YouTube rival?

Community manager says site is considering expanding its non-porn offering

• YouTube
• pornhub

Zuckerberg runs apology ad in UK newspapers

“We have a responsibility to protect your information. If we can’t, we don’t deserve it”

• Facebook

Good new for creators - Fortnite is finally getting a replay function

Now YouTubers and streamers can relive and capture Fortnite rounds

• fortnite

AdHive partners with BitRewards in a bid to drive sales via influencer marketing

The two companies aim to use crpyto perks to drive e-commerce sales

• cryptocurrency
• influencer marketing

KSI discusses YouTube burnout and swapping out gaming for music

The gamer turned rapper lost it with YouTube and deleted all of his content

PUBG’s 1st birthday marred by big viewer losses to Fortnite

Fortnite passed PUBG in monthly revenue terms in February

• Twitch
• pubg

YouTube is upping its music ads to ‘frustrate’ non-subscribers

“You’re not going to be happy after you are jamming ‘Stairway to Heaven’ and you get an ad right after that”

• YouTube

TotallyAwesome partners up with PopJam and StarFish Kids to launch influencer program

The collaboration hopes to create more local kid-safe content

• influencers
• brand safety

Marketing platform Julius rolls out earned media value index to help clients quantify influencer relations

The platform now has data from Ayzenburg's EMV index built in to it

• influencer marketing

Jake Paul on why he is the "imperfect role model" that kids need

I mean, he's not the worst Paul brother

• jake paul