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Is Budweiser's huge World Cup Snapchat campaign a problem for the platform dominated by teenagers? News Jun 21st, 2018

Is Budweiser's huge World Cup Snapchat campaign a problem for the platform dominated by teenagers?

The beer is spending a lot advertising in a space dominated by people not old enough to buy it

Snapchat partners with LiveRamp to launch a new campaign measurement tool News Jun 14th, 2018

Snapchat partners with LiveRamp to launch a new campaign measurement tool

The solution will "enable brands to measure the impact of their campaigns on offline sales, in a privacy-friendly manner".

Viral Visionaries Jun 8th, 2018

Viral Visionaries: Does Snapchat still have worth as an influencer marketing platform?

We asked our industry experts where Snapchat stands next to other social networks

Snapchat partners with ad firm for Indian market drive News May 31st, 2018

Snapchat partners with ad firm for Indian market drive

Having previously said that it has no time for “poor” countries, allegedly

Snap hit with diversity and toxic workplace accusations News May 30th, 2018

Snap hit with diversity and toxic workplace accusations

Former employee claims management didn’t take diversity issues seriously

Snap kickstarts investment fund to support mobile content creators on Snapchat News May 24th, 2018

Snap kickstarts investment fund to support mobile content creators on Snapchat

Snap wants to invest in the creators that will lead content on the platform

Snapchat’s redesign has been a big turn-off for youngsters, YouGov data suggests News May 22nd, 2018

Snapchat’s redesign has been a big turn-off for youngsters, YouGov data suggests

Positive sentiment has plummeted in the last three months in the US

Report claims Snapchat boss was warned about redesign prior to change News May 21st, 2018

Report claims Snapchat boss was warned about redesign prior to change

Early testing had received mixed feedback, but Spiegal pushed ahead regardless

Snapchat growth falters as redesign woes impact results News May 2nd, 2018

Snapchat growth falters as redesign woes impact results

“When there's a lot of negative news on the press every day, it does give people pause”

Is Snapchat preparing to finally reverse its redesign? News Apr 25th, 2018

Is Snapchat preparing to finally reverse its redesign?

“We are always listening to our community and will continue to test updates”

Snapchat is rolling out new AR shopping tools News Apr 19th, 2018

Snapchat is rolling out new AR shopping tools

Users will be able to buy things without ever leaving the app

Captain Morgan rum kills Snapchat ad campaign for good News Apr 17th, 2018

Captain Morgan rum kills Snapchat ad campaign for good

“Unfortunately due to data inaccuracies and things like that it wasn’t feasible for us to work with them anymore”

Snapchat struggles leave staff worried for jobs, report claims Job News Apr 13th, 2018

Snapchat struggles leave staff worried for jobs, report claims

“As far as job security, there’s a reason Snapchat is nowhere in my title”

Blackberry is suing Snapchat News Apr 6th, 2018

Blackberry is suing Snapchat

“[The] defendant’s gain comes at BlackBerry’s expense, depriving BlackBerry of revenue to which it is entitled”

Giphy is back on Snapchat after racist GIF caused it to be removed from the app News Apr 4th, 2018

Giphy is back on Snapchat after racist GIF caused it to be removed from the app

The feature was removed earlier this month after a racist GIF was found on it

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