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Helsinki based micro influencer platform Boksi drums up $1m in funding round News Apr 9th, 2019

Helsinki based micro influencer platform Boksi drums up $1m in funding round

Boksi uses tech to analyse posts from influencers on Instagram

Research shows how much influencers are paid per post, and how many care about disclosing it News Mar 21st, 2019

Research shows how much influencers are paid per post, and how many care about disclosing it

Vuelio surveyed over 500 bloggers to find out how much they're charging

Instagram takes the lead as top platform for influencer content News Mar 19th, 2019

Instagram takes the lead as top platform for influencer content

The survey gathered data from 3,500 consumers and 700 marketers globally working directly on influencer programmes.

WeQ launches influencer marketing agency for social media campaigns News Mar 13th, 2019

WeQ launches influencer marketing agency for social media campaigns

Led by former Live.me senior director Elena Kutsopal and Playcom chief sales officer Olga Wese

Influencer CEO: "Changing our focus to engagement metrics may be the best way to stamp out influencer fraud" Feature Mar 6th, 2019

Influencer CEO: "Changing our focus to engagement metrics may be the best way to stamp out influencer fraud"

We chat to Influencer CEO Ben Jeffries about the rise of Influencer, and the company's plans heading into its fourth year.

Fitness influencer scams audience, offers refunds, but asks everyone to sign an NDA to receive it News Feb 18th, 2019

Fitness influencer scams audience, offers refunds, but asks everyone to sign an NDA to receive it

Customers that purchased a fitness package from the influencer will need to sign an NDA to receive their refund

Vamp appoints photography influencer Jona Grey as global lead video editor Job News Nov 22nd, 2018

Vamp appoints photography influencer Jona Grey as global lead video editor

Grey is the second influencer to join Vamp

Six steps for approaching beauty and fashion influencers Feature Nov 5th, 2018

Six steps for approaching beauty and fashion influencers

Fashion influencers are leading the charge on Instagram, but how do you approach them? We've got you covered.

An influencer is being sued over his inability to actually influence News Oct 31st, 2018

An influencer is being sued over his inability to actually influence

You had one job

Reebok is setting up an in-house influencer marketing squad News Oct 12th, 2018

Reebok is setting up an in-house influencer marketing squad

In a bid to improve communication, Reebok is creating a team that will communicate with influencers directly.

How to target millennial women: Society6 dorm decoration YouTube campaign Feature Oct 4th, 2018

How to target millennial women: Society6 dorm decoration YouTube campaign

How Society6 used university dorms as a canvas for a clever brand awareness campaign

Online fashion retailer Revolve mentions ‘influencer’ 79 times in $100m IPO filing News Oct 3rd, 2018

Online fashion retailer Revolve mentions ‘influencer’ 79 times in $100m IPO filing

Social media referred to on 50 occasions

OPINION: Influencing the negative Feature Sep 11th, 2018

OPINION: Influencing the negative

Since Keith Weed of Unilever’s comments in Cannes earlier this year, influencer marketing has come in for criticism from many observers. Mark Wright, CRO at Influencer, explains why much of this is unfair.

Influencer that received 'death threats' over a brand deal responds to online criticism News Sep 4th, 2018

Influencer that received 'death threats' over a brand deal responds to online criticism

Scarlett Dixon became the subject of an online slaughter over her "unrealistic" Instagram post

Negative is the new chic according to some beauty influencers News Aug 30th, 2018

Negative is the new chic according to some beauty influencers

Discourse has erupted in the beauty community following claims of brands paying for negative reviews

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