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Zorka.Mobi on why proper campaign management is key to influencer marketing News Feb 15th, 2018

Zorka.Mobi on why proper campaign management is key to influencer marketing

Chief business development officer Dmitry Liapin offers up advice on strategic planning for YouTube videos

Matchmade: Mid-sized YouTube channels offer the best benefits for games developers News Feb 13th, 2018

Matchmade: Mid-sized YouTube channels offer the best benefits for games developers

Matchmade CEO Jiri Kupiainen on what channels to look for to run a successful influencer campaign

Pixonic CMO on how influencer marketing stacks up to Facebook and Google UA campaigns Interviews & Opinion Feb 12th, 2018

Pixonic CMO on how influencer marketing stacks up to Facebook and Google UA campaigns

But it's still not a simple replacement

Visual Amplifiers: "Brands are definitely looking for higher quality content over following now" Interview Feb 7th, 2018

Visual Amplifiers: "Brands are definitely looking for higher quality content over following now"

VAMP's Aaron Brooks is approaching content marketing in a fresh and unique way.

Micro but mighty: how to grow a local following Feature Jan 26th, 2018

Micro but mighty: how to grow a local following

It's universally told that going global is the best way to grow, but is that always the case?

PG Connects London speaker spotlight: Zorka.Mobi on how to prepare your influencer marketing campaign Interviews & Opinion Jan 17th, 2018

PG Connects London speaker spotlight: Zorka.Mobi on how to prepare your influencer marketing campaign

Dmitry Liapin shares his insight

LX Xander: "The majority of people attracted to the music business don’t understand that it’s a business" Interviews & Opinion Dec 14th, 2017

LX Xander: "The majority of people attracted to the music business don’t understand that it’s a business"

LX Xander knows a thing or two about building a business online.

Wooga's 'Are you a friend of Pearl?' campaign aims to expand audience for mobile game Pearl's Peril News Dec 12th, 2017

Wooga's 'Are you a friend of Pearl?' campaign aims to expand audience for mobile game Pearl's Peril

German developer teams up with HeyHuman to attract new users

Heartbeat raises $2.9 million to transform and scale brand influence among millennial consumers News Dec 12th, 2017

Heartbeat raises $2.9 million to transform and scale brand influence among millennial consumers

Marketing company Heartbeat raises astounding figure to channel into influencer marketing in 2018

Viral Visionaries Nov 16th, 2017

Chuck Norris, Sports Cars and Dinosaurs: How to run a Creative Influencer Campaign

We chatted to our panel of Viral Visionaries about their most memorable campaigns, and how successful they were.

Influencer Marketing – The Best Way to Advertise This Holiday Season? Feature Nov 4th, 2017

Influencer Marketing – The Best Way to Advertise This Holiday Season?

GameInfluencer talk about how to get the most out the most competitive sales period of the year.

How useful is influencer marketing to an indie mobile game developer? Feature Nov 2nd, 2017

How useful is influencer marketing to an indie mobile game developer?

Indies weigh in on the topic

Ex-PlayStation Now CEO David Perry on entering the world of influencer marketing with Vyrl Interview Oct 31st, 2017

Ex-PlayStation Now CEO David Perry on entering the world of influencer marketing with Vyrl

The games industry veteran talks us through his ambitious plans

Influencer Marketing 101: A Beginner's Guide Feature Oct 30th, 2017

Influencer Marketing 101: A Beginner's Guide

A handy guide to the ins and outs of Influencer Marketing.

GameInfluencer names Macy Mills as new Head of Business Development Job News Oct 9th, 2017

GameInfluencer names Macy Mills as new Head of Business Development

Start-up expands operations with new hires

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