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Maverick Media: "The best part of utilising the influencer space is the direct line of communication to your target audience" Profile Feb 23rd, 2018

Maverick Media: "The best part of utilising the influencer space is the direct line of communication to your target audience"

We met with influencer marketing specialists Maverick Media, to get their take on an ever-expanding space

Dubai influencer marketing platform Keepface raises $300,000 News Feb 19th, 2018

Dubai influencer marketing platform Keepface raises $300,000

Aims to develop products as well as expand operations in MENA and Russia

Webfluential opens online influencer marketing academy News Feb 19th, 2018

Webfluential opens online influencer marketing academy

Course delivers learnings for marketers and influencers

Majority of shoppers do not believe influencers are transparent about ad deals, survey finds News Feb 16th, 2018

Majority of shoppers do not believe influencers are transparent about ad deals, survey finds

“The ASA has a tough job on its hands, but more must be done to enforce the rules”

Zorka.Mobi on why proper campaign management is key to influencer marketing News Feb 15th, 2018

Zorka.Mobi on why proper campaign management is key to influencer marketing

Chief business development officer Dmitry Liapin offers up advice on strategic planning for YouTube videos

Matchmade: Mid-sized YouTube channels offer the best benefits for games developers News Feb 13th, 2018

Matchmade: Mid-sized YouTube channels offer the best benefits for games developers

Matchmade CEO Jiri Kupiainen on what channels to look for to run a successful influencer campaign

Pixonic CMO on how influencer marketing stacks up to Facebook and Google UA campaigns Interviews & Opinion Feb 12th, 2018

Pixonic CMO on how influencer marketing stacks up to Facebook and Google UA campaigns

But it's still not a simple replacement

Mobile influencer platform Jet8 to release ICO News Feb 5th, 2018

Mobile influencer platform Jet8 to release ICO

Another ICO is rolling out to aid social influencers

Blogging outside your niche: how Rock n Roll Bride is taking marketing to the next level Feature Feb 1st, 2018

Blogging outside your niche: how Rock n Roll Bride is taking marketing to the next level

Kat Williams' fresh, unique rock n' roll aesthetic is making waves among a sea of tired blogs

Vyrl launches CuratedBy - a hub to organise social media influence News Jan 31st, 2018

Vyrl launches CuratedBy - a hub to organise social media influence

CuratedBy is a new kind of app that brings all types of social content together

India Spotlight: Over 90% of marketeers in India will launch an influencer strategy this year Feature Jan 31st, 2018

India Spotlight: Over 90% of marketeers in India will launch an influencer strategy this year

One of the world’s largest markets is quickly wising up to the effectiveness of influencer marketing

5 things we learned about influencer marketing at Pocket Gamer Connects London 2018 Feature Jan 30th, 2018

5 things we learned about influencer marketing at Pocket Gamer Connects London 2018

PGC London saw its first dedicated influencer track. Here's what we learned!

Hong Kong based shopping service Goxip raises $5m to build an influencer marketing platform News Jan 29th, 2018

Hong Kong based shopping service Goxip raises $5m to build an influencer marketing platform

The social shopping has raised $5M in collaboration with smartphone developer Meitu

Substance Global: "It's no longer the big screen that sways opinion and glorifies products" Interview Jan 29th, 2018

Substance Global: "It's no longer the big screen that sways opinion and glorifies products"

In a world increasingly dominated by influencers, creative agencies require a new outlook

Building your product around influencers is a great route to engagement Campaign Jan 16th, 2018

Building your product around influencers is a great route to engagement

Getting influencers to promote your product is one thing, but bringing influencers into the heart of your creation is becoming an increasingly popular strategy

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