influencer marketing
Article Types
- All [32]
- Data & Research [1]
- Infographic [1]
- Special Report [2]
- Influencer Icon [2]
- Interview [2]
- Profile [2]
- Job News [4]
- Campaign [5]
- Viral Visionaries [6]
- Interviews & Opinion [7]
News
Study suggests only 4% of internet users trust online influencers
A study from media agency UM shows that barely any internet users trust influencers
News
TikTok's low-cost influencer marketing campaigns are attracting big brands
Calvin Klein, Sony, FIFA and Coca Cola are among the brands looking for cheap campaigns
News
The cost of running influencer marketing campaigns on streaming channels
A 24-hour campaign over 100 channels could cost around $60,000
Special Report
Lessons from Lush: five marketing tips from the cosmetics champion
We've compiled five top tips to keep your marketing fresh and bubbly
Feature
Night Media's Reed Duchscher on how boutique management and in-house marketing is the way to influencer success in 2019
Top Stories
Events
| PG.biz RoundTable: What Will Be The Winning Monetisation Mix In 2022? (Online) | Oct 19th | |
| Game Industry Conference 2021 | Europe | Oct 19th |
| Hyper Games Conference (Online) | Oct 21st | |
| Develop:Brighton 2021 | Europe | Oct 26th |
| The Digital Big Indie Pitch (PC+Console Edition) #10 (Online) | Oct 26th | |
| The Digital Big Indie Pitch (Mobile Edition) #11 | Oct 27th | |
| Investor & Publisher Connector (Online) | Oct 31st | |
| Global Games Pitch (Online) | Nov 2nd |
Latest User Comments
Facebook's new 'Level Up program' gives gaming creators new ways to build their brand
They might be making it easier for viewers to find game streams on FB but I don’t see much…
Micro-influencers are generating seven times more engagement on Instagram compared to creators with larger audiences
So basically a micro-influencer agency cherry picks a research study to benefit themselves…
Streamer under investigation after reports of sexual harassment at Runefest 2018
The comment from Jagex referred to "content creators" plural. So far, there are no references to…
Blizzard's Saralyn Smith: "The power is with the influencers. We all know that. It's the age of influencers."
Some great points here by Saralyn…
“Streamers are the new heroes” Twitch’s Ethan Evans explains how streaming helps games find a new level of popularity
Witnessing the growth of the influencer marketing space surrounding video games has been an…