influencer marketing
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Study suggests only 4% of internet users trust online influencers
A study from media agency UM shows that barely any internet users trust influencers

TikTok's low-cost influencer marketing campaigns are attracting big brands
Calvin Klein, Sony, FIFA and Coca Cola are among the brands looking for cheap campaigns

The cost of running influencer marketing campaigns on streaming channels
A 24-hour campaign over 100 channels could cost around $60,000

Lessons from Lush: five marketing tips from the cosmetics champion
We've compiled five top tips to keep your marketing fresh and bubbly
