YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

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Inaugural Influencer Marketing Awards shortlist revealed News Mar 8th, 2019

Inaugural Influencer Marketing Awards shortlist revealed

The event will take place in London on March 26th

Junk food influencer marketing is becoming a problem in Norway News Mar 4th, 2019

Junk food influencer marketing is becoming a problem in Norway

The report states that social media is actively being used to promote unhealthy food to children around the ages of 12 to 18

Brands are paying more for influencer marketing, but social stars are earning less News Feb 27th, 2019

Brands are paying more for influencer marketing, but social stars are earning less

A fresh study from Rakuten Marketing revealed influencers earn less despite increases to campaign budgets

Night Media's Reed Duchscher on how boutique management and in-house marketing is the way to influencer success in 2019 Feature Feb 21st, 2019

Night Media's Reed Duchscher on how boutique management and in-house marketing is the way to influencer success in 2019

We caught up with Night Media CEO Reed Duchscher to chat about the rising need for boutique agencies in influencer marketing

Mavrck announces new forecasting capabilities for influencer marketing performance News Feb 1st, 2019

Mavrck announces new forecasting capabilities for influencer marketing performance

The platform is streamlining the ROI prediction process

CMA releases new 'rules' regarding social media endorsements News Jan 30th, 2019

CMA releases new 'rules' regarding social media endorsements

The government body has released a full set of guidelines regarding endorsements, gifts and posts

Marketing platform ZINE is improving influencer accountability News Jan 29th, 2019

Marketing platform ZINE is improving influencer accountability

Verified Reach can track real influence and catch out fraudsters

CMA warning pushes social media stars to be more transparent about their content News Jan 25th, 2019

CMA warning pushes social media stars to be more transparent about their content

The calling hopes to encourage more social media stars to follow suit

Viral Visionaries: influencer marketing trends to watch in 2019 Viral Visionaries Jan 21st, 2019

Viral Visionaries: influencer marketing trends to watch in 2019

Our panel of industry experts weighs in on the trends to watch in the next 12 months

Buzzoka launches influencer driven Instagram ad film service News Jan 21st, 2019

Buzzoka launches influencer driven Instagram ad film service

The company aims to capitalise on the rise of Instagram among influencers and brands

Billion Dollar Boy expands, appoints first director of client services Job News Jan 18th, 2019

Billion Dollar Boy expands, appoints first director of client services

The platform has recently been expanding its ranks

Fourth Floor Creative: "influence is the byproduct of what creators do, not the purpose of it" Feature Jan 18th, 2019

Fourth Floor Creative: "influence is the byproduct of what creators do, not the purpose of it"

We chat to Fourth Floor Creative about its first year of business, and the first-hand experience it's bringing to the influencer marketing space

8 predictions on how influencer marketing will develop in 2019 Feature Jan 15th, 2019

8 predictions on how influencer marketing will develop in 2019

Billion Dollar Boy CEO Edward East offers thoughts on how the space will evolve this year

Leaked documents suggest Amazon is boosting influencer marketing efforts News Jan 14th, 2019

Leaked documents suggest Amazon is boosting influencer marketing efforts

Amazon is making big moves into sustainable influencer marketing

New Buzzoka study names Instagram the primary choice for brands News Jan 10th, 2019

New Buzzoka study names Instagram the primary choice for brands

Buzzoka’s Influencer Marketing Outlook gives insight into the space for 2019

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