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Japan-based blockchain startup begins token sale after raising $15m in private funding News Apr 4th, 2018

Japan-based blockchain startup begins token sale after raising $15m in private funding

The company is building an influencer marketing platform powered by blockchain

Yves Saint Laurent: How to sell a smell with influencer marketing Campaign Apr 3rd, 2018

Yves Saint Laurent: How to sell a smell with influencer marketing

The luxury brand nailed the art of discreet luxury in its 2017 male fragrance campaign. Here’s why it was a huge success, in a world of in-your-face blogger ads.

More influencers are signing up to long-term marketing deals News Mar 29th, 2018

More influencers are signing up to long-term marketing deals

Contracts are beginning to resemble talent deals in other industries, report says

SocialMedia.Market rounds off ICO ahead of launching full influencer marketing platform News Mar 28th, 2018

SocialMedia.Market rounds off ICO ahead of launching full influencer marketing platform

The blockchain resource hopes to launch a full influencer support network this year

AdHive partners with BitRewards in a bid to drive sales via influencer marketing News Mar 23rd, 2018

AdHive partners with BitRewards in a bid to drive sales via influencer marketing

The two companies aim to use crpyto perks to drive e-commerce sales

Marketing platform Julius rolls out earned media value index to help clients quantify influencer relations News Mar 22nd, 2018

Marketing platform Julius rolls out earned media value index to help clients quantify influencer relations

The platform now has data from Ayzenburg's EMV index built in to it

How important is it to vet influencers before sending them a key for your game? Feature Mar 20th, 2018

How important is it to vet influencers before sending them a key for your game?

Keys are free to generate in unlimited quantities, so why not just send them to everyone?

Lumio introduces 'quality score' to determine the value of influencers News Mar 16th, 2018

Lumio introduces 'quality score' to determine the value of influencers

Lumio aims to give brands and businesses a 'true representation' of an influencer's following

Matchmade is conducting an influencer marketing survey News Mar 16th, 2018

Matchmade is conducting an influencer marketing survey

Matchmade is working to better understand how influencer marketing can help business

Are virtual influencers set to take over your job? Feature Mar 15th, 2018

Are virtual influencers set to take over your job?

Virtual influencers are on the rise, but are they set to take over?

HypeTap launches technology to help combat brand safety concerns News Mar 14th, 2018

HypeTap launches technology to help combat brand safety concerns

The influencer platform aims to tackle the ever-growing issue of brands appearing next to offensive content

Loaded.GG: "It's not about me and it's not about Loaded, its always about the influencers" Feature Mar 13th, 2018

Loaded.GG: "It's not about me and it's not about Loaded, its always about the influencers"

Loaded.GG is the taskforce behind the biggest Twitch streamers on the planet

Fanbytes: "Snapchat is a very young and misunderstood platform" Interview Mar 9th, 2018

Fanbytes: "Snapchat is a very young and misunderstood platform"

Fanbytes has a unique approach to advertising on social media's most misunderstood platform

ROI Influencer Media can calculate the worth of influencers based on data News Mar 7th, 2018

ROI Influencer Media can calculate the worth of influencers based on data

The ROI Influencer tool will calculate the worth of an influencer

Influential launches AI technology to help refine influencer marketing News Mar 2nd, 2018

Influential launches AI technology to help refine influencer marketing

Influential uses AI tech to match brands with relevant influencers

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