YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

influencer marketing

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5 quick marketing tips for micro-influencers Feature Oct 24th, 2018

5 quick marketing tips for micro-influencers

A handful of tips for rising creators wanting to up their marketing game

Influencer marketing platform Takumi will no longer use follower counts as a measure of success News Oct 11th, 2018

Influencer marketing platform Takumi will no longer use follower counts as a measure of success

The platform thinks impressions are more vital

ASA Influencer Guide: Everything content creators need to know Special Report Oct 11th, 2018

ASA Influencer Guide: Everything content creators need to know

A condensed guide of rules and information from the newly updated Influencer Guide to advertising

Micro-influencers are generating seven times more engagement on Instagram compared to creators with larger audiences News Oct 9th, 2018

Micro-influencers are generating seven times more engagement on Instagram compared to creators with larger audiences

77 per cent of smaller influencers also publish content on a daily basis

InfluencerUpdate.biz's working with brands month is running throughout October News Oct 9th, 2018

InfluencerUpdate.biz's working with brands month is running throughout October

Throughout October we'll be bringing the best advice, insight and case studies to bring marketers and influencers together

Unilever discusses how establishing long-term relationships with influencers could tackle fraud News Oct 4th, 2018

Unilever discusses how establishing long-term relationships with influencers could tackle fraud

Company EVP suggests better results will come from long term partnerships

Online fashion retailer Revolve mentions ‘influencer’ 79 times in $100m IPO filing News Oct 3rd, 2018

Online fashion retailer Revolve mentions ‘influencer’ 79 times in $100m IPO filing

Social media referred to on 50 occasions

Three influencer marketing mistakes to avoid Feature Oct 2nd, 2018

Three influencer marketing mistakes to avoid

Want to avoid those death-threats? Here's three top tips to keep you out of the firing line

MWWPR snaps up Brian DiFeo as head of influencer strategy Job News Sep 25th, 2018

MWWPR snaps up Brian DiFeo as head of influencer strategy

With over seven years of expertise, DiFeo is well equipped to lead the companie's evolving influencer resources

Two influencer marketing platforms pair up with Pinterest News Sep 20th, 2018

Two influencer marketing platforms pair up with Pinterest

Obviously and Mavrck hope to expand influencer relations on the platform

Marketers, stop trying to influence influencers Feature Sep 18th, 2018

Marketers, stop trying to influence influencers

Influencers are not a new concept, particularly for marketers

The Blogger Programme: "The most exciting thing about the influencer marketing space is that you never know what’s coming next." Feature Sep 13th, 2018

The Blogger Programme: "The most exciting thing about the influencer marketing space is that you never know what’s coming next."

We spoke to TBP CEO Byron Rawlings about the ever-evolving influencer space and the challenges to adapt to it

Tagger Media CEO: "With a built-in, devoted audience, influencers have become a key asset for the entertainment industry" Feature Sep 7th, 2018

Tagger Media CEO: "With a built-in, devoted audience, influencers have become a key asset for the entertainment industry"

Dave Dickman talks us through his biggest influencer marketing do's and don'ts

Influencer marketing company Chtrbox announces Arusha Sharma as new head of brand partnerships Job News Sep 6th, 2018

Influencer marketing company Chtrbox announces Arusha Sharma as new head of brand partnerships

Sharma will be responsible for brand and influencer relations in Mumbai

Marketing firm LaunchMetrics has raised $50 million in venture capital News Sep 5th, 2018

Marketing firm LaunchMetrics has raised $50 million in venture capital

The company hopes to help luxury brands pinpoint the best influencers

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