YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

Featured Data & Research

State of the stream Q4: Facebook Gaming sees huge growth leading into 2020 STREAM STATE Q4 Jan 9th, 2020

State of the stream Q4: Facebook Gaming sees huge growth leading into 2020

Facebook Gaming saw a 210% per cent increase in hours watched with a massive rise in the market share

How Futureplay blew its brand marketing budget on influencers and what it learned INFLUENCER FAIL Aug 29th, 2019

How Futureplay blew its brand marketing budget on influencers and what it learned

It failed miserably. So we donated $10k to charity instead

58% of content creators have battled copyright claims on YouTube COPYRIGHT Aug 5th, 2019

58% of content creators have battled copyright claims on YouTube

A study from licensing company Lickd unveiled that half of its surveyed have fought a claim

Latest Data & Research

Influencer #Ad campaigns on Instagram are up by 44 per cent in 2018 INSTA ADS Aug 10th, 2018

Influencer #Ad campaigns on Instagram are up by 44 per cent in 2018

Research from Buzzoole has shown a huge increase in sponsored posts on the platform

How to make the most from influencer marketing in different regions GLOBAL INFLUENCE Aug 2nd, 2018

How to make the most from influencer marketing in different regions

Zorka.Mobi's Regina Tsvyrova delves into the local markets and how best to work with content creators in each region

Is it the beginning of the end for Fortnite content? U OK? Aug 1st, 2018

Is it the beginning of the end for Fortnite content?

You ok, Fortnite?

Report reveals that fraud is still rife among Instagram influencers FASHION FRAUD Aug 1st, 2018

Report reveals that fraud is still rife among Instagram influencers

Buying followers is still a big problem for Instagram

Infographic: The evolution of social media SOCIAL MEDIA Jun 29th, 2018

Infographic: The evolution of social media

Aaron Brooks of Vamp runs through the history of all things social in one tasty infographic

Meet YouTube's fastest growing bronze channels in June 2018 SUMMER BRONZE Jun 29th, 2018

Meet YouTube's fastest growing bronze channels in June 2018

The biggest movers and shakers in YouTube's bronze tier, and then some

What’s the biggest mobile game on YouTube? Spoiler: it’s not Clash Royale RIP ROYALE Jun 6th, 2018

What’s the biggest mobile game on YouTube? Spoiler: it’s not Clash Royale

Clash Royale has hit an all-time low in terms of views

Over 80 per cent of battle royale players watch and engage with live streamers BR STATS Jun 4th, 2018

Over 80 per cent of battle royale players watch and engage with live streamers

Research from Newzoo has revealed over 4/5ths of BR enthusiasts also watch content creators

Facebook interest continues to decline among teenagers DECLINE Jun 1st, 2018

Facebook interest continues to decline among teenagers

Having been the most popular social network among US youngsters in 2015, it now ranks behind YouTube, Instagram and Snapchat

Report: Influencer marketing sector is growing 60 per cent annually STATE OF PLAY May 25th, 2018

Report: Influencer marketing sector is growing 60 per cent annually

But disparities still exist between how influencers and marketers perceive the business

NerdCubed reports an 80 per cent drop in YouTube channel revenue over the past three years RIPCUBED May 23rd, 2018

NerdCubed reports an 80 per cent drop in YouTube channel revenue over the past three years

The channel is suffering in a number of areas

Fortnite creators are taking over YouTube and the biggest ones are Twitch streamers FORTNITE DATA May 9th, 2018

Fortnite creators are taking over YouTube and the biggest ones are Twitch streamers

Fortnite is still the biggest game in the world, but what is it doing to gaming platforms?

Kairos Media generates 13.3 million views with Football Clash: All Stars Instagram campaign ALL STARS CAMPAIGN May 2nd, 2018

Kairos Media generates 13.3 million views with Football Clash: All Stars Instagram campaign

The campaign reached 166 per cent of it's total view goal

What is influencer marketing in 2018 and how can campaigns make an impact? MODERN MARKETING Apr 27th, 2018

What is influencer marketing in 2018 and how can campaigns make an impact?

Nevaly CEO David Kim offers up some key stats on the space

Twitch viewership continues to grow while YouTube Gaming suffers declines CROSS THE STREAMS Apr 27th, 2018

Twitch viewership continues to grow while YouTube Gaming suffers declines

Fortnite remains the most streamed game worldwide by far

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