YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

Featured Features

How Futureplay blew its brand marketing budget on influencers and what it learned INFLUENCER FAIL Aug 29th, 2019

How Futureplay blew its brand marketing budget on influencers and what it learned

It failed miserably. So we donated $10k to charity instead

Snap Games, Audience Network and Snap Kit: All the big announcements from Snapchat's first Partner Summit SNAPCHAT ROUNDUP Apr 5th, 2019

Snap Games, Audience Network and Snap Kit: All the big announcements from Snapchat's first Partner Summit

Snap means business in 2019

A six-step guide to promoting your IGTV video using a holistic approach to Instagram BEST PRACTICES Feb 15th, 2019

A six-step guide to promoting your IGTV video using a holistic approach to Instagram

PM lead Ashley Yuki dished out the advice at VidCon

Latest Features

5 big mistakes that YouTubers need to stop making YOUTUBE MISTAKE Nov 9th, 2018

5 big mistakes that YouTubers need to stop making

Mobcrush's Phil Ranta talks through five big mistakes that YouTubers could do without making

Six steps for approaching beauty and fashion influencers OOH, FASHION Nov 5th, 2018

Six steps for approaching beauty and fashion influencers

Fashion influencers are leading the charge on Instagram, but how do you approach them? We've got you covered.

Viral Visionaries: how can influencers make money outside of ad revenue? VIRAL VISIONARIES Nov 2nd, 2018

Viral Visionaries: how can influencers make money outside of ad revenue?

We asked our industry experts about making dollar outside of traditional platform adverts

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup OH SNAP Nov 2nd, 2018

Case study: How Miniclip used Snapchat to market Football Strike during the World Cup

The marketing push resulted in more than 200,000 new installs for Football Strike, peaking at 10,000 daily installs at a $2.07 CPM

eBay spawns a new brand of 'seller' influencers EBAY INFLUENCE Oct 30th, 2018

eBay spawns a new brand of 'seller' influencers

We take a look at how the online marketplace is utilising the power of influencers

5 videos from Pocket Gamer Connects Helsinki's Influencer Insight track PGC VIDEOS Oct 29th, 2018

5 videos from Pocket Gamer Connects Helsinki's Influencer Insight track

All the talks from the Influencer Insight track

What is the career expectancy of an influencer? SHELF LIFE Oct 25th, 2018

What is the career expectancy of an influencer?

As Marzia turns her back on YouTube - and 7.4m subscribers - Vamp’s Aaron Brooks questions the longevity of social media stardom

5 quick marketing tips for micro-influencers TOP TIPS Oct 24th, 2018

5 quick marketing tips for micro-influencers

A handful of tips for rising creators wanting to up their marketing game

10 interesting YouTube creators working with toy brands TOY CHANNELS Oct 17th, 2018

10 interesting YouTube creators working with toy brands

Toys channels are one of the biggest money makers on YouTube, and we've compiled 10 of the best

Viral Visionaries: How can brands get the most out of influencer campaigns? VIRAL VISIONARIES Oct 12th, 2018

Viral Visionaries: How can brands get the most out of influencer campaigns?

Our team of industry leaders shares their insight on how to execute a great creator campaign

ASA Influencer Guide: Everything content creators need to know INFLUENCER GUIDE Oct 11th, 2018

ASA Influencer Guide: Everything content creators need to know

A condensed guide of rules and information from the newly updated Influencer Guide to advertising

How influencers nurture their communities to make the internet a better place COMMUNITY SPIRIT Oct 9th, 2018

How influencers nurture their communities to make the internet a better place

Communities are only as toxic as their overlord allows.

How to target millennial women: Society6 dorm decoration YouTube campaign SOCIETY6 STUDY Oct 4th, 2018

How to target millennial women: Society6 dorm decoration YouTube campaign

How Society6 used university dorms as a canvas for a clever brand awareness campaign

Putting you first: how Rooster Teeth pioneered subscription content RT FIRST Oct 3rd, 2018

Putting you first: how Rooster Teeth pioneered subscription content

A look into how one machinima video sparked a multi-million dollar media empire

Three influencer marketing mistakes to avoid MARKETING MISHAPS Oct 2nd, 2018

Three influencer marketing mistakes to avoid

Want to avoid those death-threats? Here's three top tips to keep you out of the firing line

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