YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

Featured Features

How Futureplay blew its brand marketing budget on influencers and what it learned INFLUENCER FAIL Aug 29th, 2019

How Futureplay blew its brand marketing budget on influencers and what it learned

It failed miserably. So we donated $10k to charity instead

Snap Games, Audience Network and Snap Kit: All the big announcements from Snapchat's first Partner Summit SNAPCHAT ROUNDUP Apr 5th, 2019

Snap Games, Audience Network and Snap Kit: All the big announcements from Snapchat's first Partner Summit

Snap means business in 2019

A six-step guide to promoting your IGTV video using a holistic approach to Instagram BEST PRACTICES Feb 15th, 2019

A six-step guide to promoting your IGTV video using a holistic approach to Instagram

PM lead Ashley Yuki dished out the advice at VidCon

Latest Features

Five Super Smash Bros creators you need to check out in 2019 SMASH STARS Feb 12th, 2019

Five Super Smash Bros creators you need to check out in 2019

Still on that Smash Bros Ultimate hype? Here's five creators you'll love

7 Kingdom Hearts creators to check out before KH3 arrives KH3 HYPE Jan 24th, 2019

7 Kingdom Hearts creators to check out before KH3 arrives

With KH3 around the corner, we compiled a bunch of creators focusing on the complex Disney/FF hybrid.

Viral Visionaries: influencer marketing trends to watch in 2019 VIRAL VISIONARIES Jan 21st, 2019

Viral Visionaries: influencer marketing trends to watch in 2019

Our panel of industry experts weighs in on the trends to watch in the next 12 months

Fourth Floor Creative: "influence is the byproduct of what creators do, not the purpose of it" FOURTH FLOOR Jan 18th, 2019

Fourth Floor Creative: "influence is the byproduct of what creators do, not the purpose of it"

We chat to Fourth Floor Creative about its first year of business, and the first-hand experience it's bringing to the influencer marketing space

YouTube's biggest problem is that it can't censor stupidity DARE TO BE STUPID Jan 18th, 2019

YouTube's biggest problem is that it can't censor stupidity

The platform can censor harmful content, but that doesn't stop the kids that want to see it

8 predictions on how influencer marketing will develop in 2019 PREDICTIONS Jan 15th, 2019

8 predictions on how influencer marketing will develop in 2019

Billion Dollar Boy CEO Edward East offers thoughts on how the space will evolve this year

Pocket Gamer Connects London spotlight - Heini Vesander, Matchmade MEET THE SPEAKERS Jan 10th, 2019

Pocket Gamer Connects London spotlight - Heini Vesander, Matchmade

Ahead of PG Connects London 2019 on January 21st and 22nd we are catching up with some of the big names that we have on-stage at the show

Case study: How Zorka.Mobi and Azur Games used influencer marketing in Latin America for a mobile game campaign CASE STUDY Jan 8th, 2019

Case study: How Zorka.Mobi and Azur Games used influencer marketing in Latin America for a mobile game campaign

Racking up 1.3 million pre-registrations by focusing on Latin America

Simulating simplicity: million dollar influencers are just trying to keep it real SIMULATING SIMPLICITY Jan 4th, 2019

Simulating simplicity: million dollar influencers are just trying to keep it real

Influencers walk a fine line between expansion and not angering their audience

10 interesting influencer marketing case studies to get inspired by INSPIRATION Dec 21st, 2018

10 interesting influencer marketing case studies to get inspired by

A collection of influencer marketing campaigns to inspire your next project

The number of streamers generating revenue on Twitch grew by 86 per cent in 2018 TWITCH 2018 Dec 20th, 2018

The number of streamers generating revenue on Twitch grew by 86 per cent in 2018

2018 may have been the best year for Twitch yet

How to market during the season of rampant marketing CHRISTMAS SALES Dec 17th, 2018

How to market during the season of rampant marketing

Christmas should be - and could be - the most wonderful time of the year for sales

Influencerupdate.biz's YouTuber advent 2018 YOUTUBE ADVENT Dec 10th, 2018

Influencerupdate.biz's YouTuber advent 2018

For 12 days in December we'll be bringing you a great YouTuber to check out

How brands can break into the Chinese market using key opinion leaders CHINESE MARKET Nov 22nd, 2018

How brands can break into the Chinese market using key opinion leaders

The Chinese influencer market can provide huge opportunities, if you know how to break into it

Live since 2005: How passing out flyers on the streets of Miami turned Danny Pená in to a podcasting icon DANNY PENA Nov 19th, 2018

Live since 2005: How passing out flyers on the streets of Miami turned Danny Pená in to a podcasting icon

Podcaster Danny Pená started GamerTag Radio almost 15 years ago, and a lot has changed since

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