YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

Featured Features

How Futureplay blew its brand marketing budget on influencers and what it learned INFLUENCER FAIL Aug 29th, 2019

How Futureplay blew its brand marketing budget on influencers and what it learned

It failed miserably. So we donated $10k to charity instead

Snap Games, Audience Network and Snap Kit: All the big announcements from Snapchat's first Partner Summit SNAPCHAT ROUNDUP Apr 5th, 2019

Snap Games, Audience Network and Snap Kit: All the big announcements from Snapchat's first Partner Summit

Snap means business in 2019

A six-step guide to promoting your IGTV video using a holistic approach to Instagram BEST PRACTICES Feb 15th, 2019

A six-step guide to promoting your IGTV video using a holistic approach to Instagram

PM lead Ashley Yuki dished out the advice at VidCon

Latest Features

10 phenomenal Hispanic creators you should check out HISPANIC HISTORY Sep 27th, 2018

10 phenomenal Hispanic creators you should check out

We're celebrating hispanic history month with ten fabulous hispanic creators

Player.me: "we want to turn every player into a content creator" PLAYER.ME Sep 24th, 2018

Player.me: "we want to turn every player into a content creator"

Streaming software that gives every player the tools to create gaming memories, influencer or not

"We have never made a game as a cash grab": Outerminds co-founder on developing games with influencers OUTTA SIGHT, OUTERMINDS Sep 21st, 2018

"We have never made a game as a cash grab": Outerminds co-founder on developing games with influencers

We chatted to Outerminds CEO Guiz de Pessemier about the release of Ball Rider and working with influencers

Influencer sessions a highlight of record-breaking Pocket Gamer Connects Helsinki 2018 event EVENT HORIZON Sep 19th, 2018

Influencer sessions a highlight of record-breaking Pocket Gamer Connects Helsinki 2018 event

Nevaly, Traplight, Pixonic, Zorka.mobi and more take part in Finland's hottest games conference

Marketers, stop trying to influence influencers INFLUENCE Sep 18th, 2018

Marketers, stop trying to influence influencers

Influencers are not a new concept, particularly for marketers

Influencer marketing for banks: how to make finance more human DOLLAR BILLS Sep 14th, 2018

Influencer marketing for banks: how to make finance more human

Every brand wants a slice of the millennial pie, but how are banks getting in?

The Blogger Programme: "The most exciting thing about the influencer marketing space is that you never know what’s coming next." TBP Sep 13th, 2018

The Blogger Programme: "The most exciting thing about the influencer marketing space is that you never know what’s coming next."

We spoke to TBP CEO Byron Rawlings about the ever-evolving influencer space and the challenges to adapt to it

Viral Visionaries: What went wrong with Scarlett London's Listerine campaign? VIRAL VISIONARIES Sep 12th, 2018

Viral Visionaries: What went wrong with Scarlett London's Listerine campaign?

We asked our panel of industry experts how genuine advertising needs to be

OPINION: Influencing the negative OPINION Sep 11th, 2018

OPINION: Influencing the negative

Since Keith Weed of Unilever’s comments in Cannes earlier this year, influencer marketing has come in for criticism from many observers. Mark Wright, CRO at Influencer, explains why much of this is unfair.

Tagger Media CEO: "With a built-in, devoted audience, influencers have become a key asset for the entertainment industry" TAGGER PROFILE Sep 7th, 2018

Tagger Media CEO: "With a built-in, devoted audience, influencers have become a key asset for the entertainment industry"

Dave Dickman talks us through his biggest influencer marketing do's and don'ts

Selling stories: what marketers can learn from book influencer Bronte Huskinson BOOK INFLUENCE Sep 6th, 2018

Selling stories: what marketers can learn from book influencer Bronte Huskinson

We take a look into the world of pushing literature with digital influence

YouTube impressions data is everything DATA IS EVERYTHING Sep 4th, 2018

YouTube impressions data is everything

Mobcrush's Phil Ranta discusses the importance of creating a sonic boom online

Speaker Spotlight: Nevaly managing director David Kim PGC SPOTLIGHT Sep 3rd, 2018

Speaker Spotlight: Nevaly managing director David Kim

David will be speaking at Pocket Gamer Connects Helsinki on September 12th

7 best practices for using memes in your marketing campaign SNAP MEME Aug 30th, 2018

7 best practices for using memes in your marketing campaign

Marketing platform Fanbytes talk through the business of memes

Viral Visionaries - does Steam have what it takes to enter the streaming space? VIRAL VISIONARIES Aug 24th, 2018

Viral Visionaries - does Steam have what it takes to enter the streaming space?

We asked our panel of experts what they think

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