Blizzard's Saralyn Smith: "The power is with the influencers. We all know that. It's the age of influencers."

Smith discussed how key members of a community should be celebrated and rewarded

• Blizzard
• Influencer
• power

“Streamers are the new heroes” Twitch’s Ethan Evans explains how streaming helps games find a new level of popularity

Creative expression, competition and aspiration

• Twitch
• fortnite

How memes helped one app get a six-times cheaper CPI on Snapchat

Fanbytes offers key lessons on marketing your app

• Snapchat
• Marketing
• influencer marketing university
• chat apps

Kidfluencers: things to know when working with young content creators

Everything brands need to know about working with young influencers

• YouTube
• kids
• Kidfluencers

Don’t let your influencer marketing fall victim to ‘Love Island fever’

Love it or hate it, the ITV2 show has had a powerful effect over the last two months, not only on audiences, but on brands too.

• influencer marketing
• Love Island

Games industry roundup: The hottest stories across the PC, blockchain and mobile sectors

15 articles from PCGamesInsider.biz, PocketGamer.biz and BlockhainGamer.biz

• PC Games Influencers Blockchain Roundup
• roundup

Fur real: why brands are barking mad for pet influencers

Animals may be completely oblivious to it, but brands are desperate to work with follower-heavy fluffsters. Here’s how pet influencers are promoting products with wildly successful results.

• influencers
• Dogs

Games industry roundup: The hottest stories across the PC, blockchain and mobile sectors

15 articles from PCGamesInsider.biz, PocketGamer.biz and BlockhainGamer.biz

• roundup

“Every day is a struggle”: Content creators finding a new lease of life after being diagnosed with chronic illnesses

We take a look at how content creation can provide an outlet to suffering from debilitating illnesses

• Streaming
• M.E
• M.S
• Chronic illness

Logan Paul's interview with Casey Neistat is hard proof that he has learned absolutely nothing

Neistat's interview with Paul intended to be candid, but instead came out conceited

• Casey Neistat
• Logan Paul
• interview

Escapex explains how decentralising social media can give influencers more power

We spoke to Escapex CBO Shamik Talukder about giving influencers their own personal platforms to thrive

The future of influencer marketing

Vamp co-founder Aaron Brooks take a look at where influencer marketing will be in 2020

• micro-influencers
• influencer marketing
• Creators
• transparency

CloutBoost co-founder on how to optimise a campaign's performance and bring radical transparency to the influencer market

We caught up with Polina Haryacha at CloutBoost to chat about how influencer marketing is refining an entire industry

• influencer marketing
• CloutBoost

Behind the hammer: How chat mods make communities a better place

We take a delve behind the digital doors to meet the people that keep streams running smoothly

• Twitch
• Streaming
• Moderating
• Mods
• Community management

Live Life: A guide to the complicated world of non-games streaming

While video games are the go-to for a lot of live streamers, the non-games streaming sector is also booming

• livestreaming