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YouTube has released a video builder to help brands create easy adverts News Apr 17th, 2020

YouTube has released a video builder to help brands create easy adverts

The builder comes with a host of layouts and tools to craft simple ads

ASA revises influencer guidelines to further clarify what is and isn't an advert News Feb 7th, 2020

ASA revises influencer guidelines to further clarify what is and isn't an advert

The original guidelines dropped in September 2018

Snapchat introduces dynamic ads that generate real-time adverts from brands News Oct 18th, 2019

Snapchat introduces dynamic ads that generate real-time adverts from brands

The ads showcase products from a catalogue and will update to reflect sales and deals

Snap Games, Audience Network and Snap Kit: All the big announcements from Snapchat's first Partner Summit News Apr 5th, 2019

Snap Games, Audience Network and Snap Kit: All the big announcements from Snapchat's first Partner Summit

Snap means business in 2019

ASA experiment exposes five gambling firms guilty of targeting online ads at under 18s News Apr 5th, 2019

ASA experiment exposes five gambling firms guilty of targeting online ads at under 18s

Organisation simulates online profiles of children to expose rule breakers

Media companies assemble to create new targeted advertising standard News Mar 13th, 2019

Media companies assemble to create new targeted advertising standard

The standard will make it easier for brands to sell targeted advertisements to TV networks and channels.

Lawsuit claims Facebook knowingly inflated the importance of video for over a year News Oct 17th, 2018

Lawsuit claims Facebook knowingly inflated the importance of video for over a year

Misreported video view led numerous media outlets to lay off writers and pivot to video

Kinder banned from YouTube for advertising junk food to kids News Sep 20th, 2018

Kinder banned from YouTube for advertising junk food to kids

Children's treat manufacturer under fire for aiming their marketing at children

Facebook tackles discriminatory ads by removing racial and religious filters News Aug 22nd, 2018

Facebook tackles discriminatory ads by removing racial and religious filters

Housing companies were found filtering their ads to exclude certain ethnicities

Blockchain item trading "five-to-ten times" more profitable than advertising for streamers, says WAX News Jul 20th, 2018

Blockchain item trading "five-to-ten times" more profitable than advertising for streamers, says WAX

President Malcolm CasSelle reckons decentralised trading could be lucrative for influencers

Sky says YouTube has still not done enough to ensure brand safety News Jul 5th, 2018

Sky says YouTube has still not done enough to ensure brand safety

“Understanding the effectiveness and efficiency of advertising has become more difficult”

Premium YouTube TV content will become part of Google's ad network News Apr 30th, 2018

Premium YouTube TV content will become part of Google's ad network

The move is intended to put advertisers on the platform at ease

Procter & Gamble lifts YouTube ad ban News Apr 23rd, 2018

Procter & Gamble lifts YouTube ad ban

Although it will only advertise on videos it has vetted and approved

YouTube is still running ads on extremist channels News Apr 20th, 2018

YouTube is still running ads on extremist channels

Channels promoting white nationalism, Nazism and paedophilia are being monetised

Captain Morgan rum kills Snapchat ad campaign for good News Apr 17th, 2018

Captain Morgan rum kills Snapchat ad campaign for good

“Unfortunately due to data inaccuracies and things like that it wasn’t feasible for us to work with them anymore”

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