YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

Featured Features

How Futureplay blew its brand marketing budget on influencers and what it learned INFLUENCER FAIL Aug 29th, 2019

How Futureplay blew its brand marketing budget on influencers and what it learned

It failed miserably. So we donated $10k to charity instead

Snap Games, Audience Network and Snap Kit: All the big announcements from Snapchat's first Partner Summit SNAPCHAT ROUNDUP Apr 5th, 2019

Snap Games, Audience Network and Snap Kit: All the big announcements from Snapchat's first Partner Summit

Snap means business in 2019

A six-step guide to promoting your IGTV video using a holistic approach to Instagram BEST PRACTICES Feb 15th, 2019

A six-step guide to promoting your IGTV video using a holistic approach to Instagram

PM lead Ashley Yuki dished out the advice at VidCon

Latest Features

11 must-attend influencer events in 2018 INFLUENCE EVENTS 2018 Dec 18th, 2017

11 must-attend influencer events in 2018

The important influencer marketing events to make a note of for next year

What’s happening to Supercell’s games on YouTube? CELLING SHORT? Dec 12th, 2017

What’s happening to Supercell’s games on YouTube?

Is the gaming giant starting to stumble?

The 5 best ways to snag a top gaming influencer SNAGGING INFLUENCERS Dec 4th, 2017

The 5 best ways to snag a top gaming influencer

Yogin Patel, CEO of influencer management agency YPSocial, lets us in on his secrets to bagging a top influencer.

PhoenixGG2: 'Changing from Minecraft is a risk - and I can't afford to experiment' GGMC Nov 30th, 2017

PhoenixGG2: 'Changing from Minecraft is a risk - and I can't afford to experiment'

We talk to Minecraft YouTuber PhoenixGG2 about focusing solely on Minecraft and PG content.

Naysayerz: "eSports is a very fragile, organic space, and it requires nurturing" NAY SAYS Nov 28th, 2017

Naysayerz: "eSports is a very fragile, organic space, and it requires nurturing"

We had a chat with Naysayerz, one of the UK's hottest eSports personalities with a savvy outlook on how to get involved in the fast-expanding industry.

VIRAL VISIONARIES Nov 24th, 2017

Viral Visionaries: How will changes to FTC guidelines affect Influencer Marketing, for better or worse?

FTC updates guidelines to encourage sponsorship disclosure

The NerdCubed Netflix Experiment NETCUBED Nov 15th, 2017

The NerdCubed Netflix Experiment

YouTuber Dan Hardcastle uploaded 21 episodes of a letsplay in one go. But, why?

Ashdubh: "YouTube could carry on for ten years, but I don't think its creators will stay the same." HIT THE DUBH Nov 14th, 2017

Ashdubh: "YouTube could carry on for ten years, but I don't think its creators will stay the same."

We caught up with Ashdubh - a PG rated YouTuber who works hard to make sure his content suits everyone.

VIRAL VISIONARIES Nov 10th, 2017

Viral Visionaries: What's the best way to track campaign performance?

We put the question to our industry panel.

Kids influencer Emily Tube works with Jakks on Disney campaign CASE STUDY Nov 9th, 2017

Kids influencer Emily Tube works with Jakks on Disney campaign

3m views in two weeks for YouTube video promoting new range of products

Hello World: The good, the bad and the ugly of influencer events HELL-NO WORLD Nov 9th, 2017

Hello World: The good, the bad and the ugly of influencer events

What Hello World Live could have learned from Summer in the City

Influencer Marketing – The Best Way to Advertise This Holiday Season? XMAS SALES Nov 4th, 2017

Influencer Marketing – The Best Way to Advertise This Holiday Season?

GameInfluencer talk about how to get the most out the most competitive sales period of the year.

VIRAL VISIONARIES Nov 3rd, 2017

Viral Visionaries: Is Influencer Marketing all about who's got the most followers?

Do businesses still need to be working with those internet giants?

How useful is influencer marketing to an indie mobile game developer? INDIE MARKETING Nov 2nd, 2017

How useful is influencer marketing to an indie mobile game developer?

Indies weigh in on the topic

Welcome to InfluencerUpdate.biz HELLO WORLD Oct 30th, 2017

Welcome to InfluencerUpdate.biz

An introduction to your new website for the influencer marketing industry

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