YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

Featured Features

How Futureplay blew its brand marketing budget on influencers and what it learned INFLUENCER FAIL Aug 29th, 2019

How Futureplay blew its brand marketing budget on influencers and what it learned

It failed miserably. So we donated $10k to charity instead

Snap Games, Audience Network and Snap Kit: All the big announcements from Snapchat's first Partner Summit SNAPCHAT ROUNDUP Apr 5th, 2019

Snap Games, Audience Network and Snap Kit: All the big announcements from Snapchat's first Partner Summit

Snap means business in 2019

A six-step guide to promoting your IGTV video using a holistic approach to Instagram BEST PRACTICES Feb 15th, 2019

A six-step guide to promoting your IGTV video using a holistic approach to Instagram

PM lead Ashley Yuki dished out the advice at VidCon

Latest Features

Report: Fashion marketing is turning away from celebrities and mega influencers OOH, FASHION Apr 23rd, 2018

Report: Fashion marketing is turning away from celebrities and mega influencers

60 per cent of companies in the field expect to spend more of their budget on influencer marketing this year

VIRAL VISIONARIES Apr 13th, 2018

Viral Visionaries: How do you spot fake followers?

We asked out panel of experts how to decipher a genuine audience from a fake one

Kati Morton: "The ability to reach and help so many people via YouTube is invaluable" KATI MORTON Apr 10th, 2018

Kati Morton: "The ability to reach and help so many people via YouTube is invaluable"

We spoke to YouTuber and licensed therapist Kati Morton about using the platform to spread mental health awareness

SuperAwesome: "YouTube will never be completely brand safe, but we're working to elevate the standards where we can" FOR THE KIDS Apr 9th, 2018

SuperAwesome: "YouTube will never be completely brand safe, but we're working to elevate the standards where we can"

We spoke to kid tech pioneers SuperAwesome about their plight to make YouTube safer for everyone

Instagram's shoppable posts gives brands yet another reason to engage influencers SHOP AROUND Mar 28th, 2018

Instagram's shoppable posts gives brands yet another reason to engage influencers

Vamp's Aaron Brooks on utilising Instagram to increase sales

How to adapt your brand to Instagram and Facebook changes in 2018 SOCIAL CHANGE Mar 22nd, 2018

How to adapt your brand to Instagram and Facebook changes in 2018

The biggest social networks are evolving fast. How do brands keep up?

How important is it to vet influencers before sending them a key for your game? PLAY MY GAME Mar 20th, 2018

How important is it to vet influencers before sending them a key for your game?

Keys are free to generate in unlimited quantities, so why not just send them to everyone?

Are virtual influencers set to take over your job? VIRTUAL INFLUENCE Mar 15th, 2018

Are virtual influencers set to take over your job?

Virtual influencers are on the rise, but are they set to take over?

Loaded.GG: "It's not about me and it's not about Loaded, its always about the influencers" LOCKED AND LOADED Mar 13th, 2018

Loaded.GG: "It's not about me and it's not about Loaded, its always about the influencers"

Loaded.GG is the taskforce behind the biggest Twitch streamers on the planet

Game on: Where to start in the world of video game streaming LIVING THE DREAM Feb 28th, 2018

Game on: Where to start in the world of video game streaming

Making cash as you game sounds like a dream come true, and it can be, providing you give up everything else in your life and can cope with the relentless and extreme toxicity

What is Vero, the world's hottest new social media app? VERO NICE Feb 27th, 2018

What is Vero, the world's hottest new social media app?

We had a good look through new social app, Vero

Stop blogging about blogs dying and start doing something about it BRING OUT YOUR BLOGS Feb 26th, 2018

Stop blogging about blogs dying and start doing something about it

Has the art of blogging really died?

Developing UGC games in 2018: The seamless symbiosis of influencers and UGC games UGC GAMES Feb 21st, 2018

Developing UGC games in 2018: The seamless symbiosis of influencers and UGC games

Traplight's Veera Rouvinen explains how user-generated content triumphs among influencers

As advertisement dwindles and YouTube Red grows, will small creators get left behind? RED SPLASH Feb 19th, 2018

As advertisement dwindles and YouTube Red grows, will small creators get left behind?

With advertisers approaching YouTube with a new air of caution, will Red become the new way to accrue revenue?

Visual Amplifiers: "Brands are definitely looking for higher quality content over following now" VAMP IT UP A NOTCH Feb 7th, 2018

Visual Amplifiers: "Brands are definitely looking for higher quality content over following now"

VAMP's Aaron Brooks is approaching content marketing in a fresh and unique way.

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