YOUR ESSENTIAL GUIDE TO THE BUSINESS OF INFLUENCER MARKETING

Featured Features

How Futureplay blew its brand marketing budget on influencers and what it learned INFLUENCER FAIL Aug 29th, 2019

How Futureplay blew its brand marketing budget on influencers and what it learned

It failed miserably. So we donated $10k to charity instead

Snap Games, Audience Network and Snap Kit: All the big announcements from Snapchat's first Partner Summit SNAPCHAT ROUNDUP Apr 5th, 2019

Snap Games, Audience Network and Snap Kit: All the big announcements from Snapchat's first Partner Summit

Snap means business in 2019

A six-step guide to promoting your IGTV video using a holistic approach to Instagram BEST PRACTICES Feb 15th, 2019

A six-step guide to promoting your IGTV video using a holistic approach to Instagram

PM lead Ashley Yuki dished out the advice at VidCon

Latest Features

A brief history lesson on the rise of The Yogscast YOGS 10 Jul 12th, 2018

A brief history lesson on the rise of The Yogscast

To celebrate the 10th anniversary of the main Yogs channel, I took a look back at their rise to success

CEO of Sportstar Influencer on the rising demand for influencer targeting services SPORTSTAR INFLUENCER Jul 5th, 2018

CEO of Sportstar Influencer on the rising demand for influencer targeting services

Influencer Update caught up with Oliver Morrison, the creator of Sportstar Influencer

What can IGTV learn from failed online video platforms? IGTV? Jul 3rd, 2018

What can IGTV learn from failed online video platforms?

Mobcrush's Phil Ranta discusses what IGTV needs to do to get ahead of the game

How Nike's 'Nothing Beats a Londoner' campaign cleaned up at Cannes Lions NOTHING BEATS A LONDONER Jun 28th, 2018

How Nike's 'Nothing Beats a Londoner' campaign cleaned up at Cannes Lions

Cannes Lions showcases the crème de la crème - and it was Nike that truly set the bar this year

Good influence: How charities can harness the power of influencers CHARITY INFLUENCE Jun 27th, 2018

Good influence: How charities can harness the power of influencers

Celebrities have strived to raise awareness of charitable causes for years, but influencers can take that to a new level.

Why the influencer industry needs to come together and create a code of conduct MARK WRIGHT Jun 25th, 2018

Why the influencer industry needs to come together and create a code of conduct

CRO of Influencer hits back at Unilever and discusses brand impact on content

What can selfies can teach digital advertisers? SELFIE GAME Jun 21st, 2018

What can selfies can teach digital advertisers?

Vamp CEO Aaron Brooks on #worldselfieday and how the trend can influence the masses

How to do Instagram Stories like a boss INSTA STORIES May 30th, 2018

How to do Instagram Stories like a boss

Our guide to making the most out of the social platform's stories function

Report: Influencer marketing sector is growing 60 per cent annually STATE OF PLAY May 25th, 2018

Report: Influencer marketing sector is growing 60 per cent annually

But disparities still exist between how influencers and marketers perceive the business

Food for thought: HelloFresh's clever approach to influencer marketing HELLO FRESH May 23rd, 2018

Food for thought: HelloFresh's clever approach to influencer marketing

Food influencers are on the rise and it's up to produce providers to keep their marketing approach fresh

How to make money on YouTube MAKING MONEY ON YOUTUBE May 16th, 2018

How to make money on YouTube

Other than playing Fortnite, obviously.

Fortnite creators are taking over YouTube and the biggest ones are Twitch streamers FORTNITE DATA May 9th, 2018

Fortnite creators are taking over YouTube and the biggest ones are Twitch streamers

Fortnite is still the biggest game in the world, but what is it doing to gaming platforms?

How to make money on Twitch MONEY ON TWITCH May 2nd, 2018

How to make money on Twitch

Our handy guide to all of Twitch's monetisation options

Skepta to Stormzy: five ways grime influencers are ruling the marketing world GRIMEFLUENCE May 1st, 2018

Skepta to Stormzy: five ways grime influencers are ruling the marketing world

From pirate radio to prime-time festivals, grime has emerged from the underground and is thriving commercially. Brands and marketing agencies all want a piece of the pie - here’s why.

20 YouTube Gaming Channels with over 10 million subscribers DIAMOND DOGS Apr 26th, 2018

20 YouTube Gaming Channels with over 10 million subscribers

Only 20 gaming channels have ever broken in that 10 million mark. Here they all are.

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